“Apple would like to thank our incredible customers and developers for topping 50 billion apps downloaded,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “The App Store completely transformed how people use their mobile devices and created a thriving app ecosystem that has paid out over nine billion dollars to developers. We’re absolutely floored to cross this milestone in less than five years.”
The 50 billionth app was Say the Same Thing by Space Inch LLC, downloaded by Brandon Ashmore from Mentor, Ohio. The lucky winner received a $10,000 App Store Gift Card “to commemorate this historic milestone”.
For the first time, Apple celebrated this moment by offering a $500 Gift Card to fifty lucky downloaders who installed applications right after the company hit the historical milestone.
Apple had similar contests for its ten billionth and twenty-five billionth app downloads. The ten billionth app was Paper Glider, downloaded by Gail Davis of Orphington, Kent, UK on January 22, 2011, who received a $10,000 worth iTunes Gift Card. The next $10,000 worth download was Where’s My Water? Free, won by Chunli Fu from China on March 5, 2012.