Apple Applies for New Trademark on its Classic Multi-Colour Logo


Apple has filed an application with the USPTO seeking a new trademark for its retired multi-colour logo.

The “rainbow” logo was first introduced back in 1977, 30 years before the original iPhone was announced, and retired it 22 years later. In December, the company once applied for an update on its trademark and the application is currently being reviewed.

The application states that Apple is planning to use the logo on hats and caps, which will most likely be sold in its employee store in Apple HQ.

“The mark consists of the design of an apple with a bite removed, with a detached leaf in green, and the apple divided into horizontal colored segments of the following colors (from top to bottom): green, yellow, orange, red, violet and blue.”

Don’t get too excited about the application though. Apple will probably not sell any new products with this logo anytime soon.

[via Cult of Mac]


  • Aleks Oniszczak

    I like it better than the current one. Everyone loves a rainbow.

  • RickysCV

    Used to think this was the best and that the use of the white logo was blah. Now I’m so used to the Apple logo we always see now that this old logo looks gaudy.

  • BeaveVillage

    A rainbow is a promise, and a promise that has never been broken. I remember seeing that Apple ][e decades ago over in the corner at the grandparents, and its rainbow color apple logo always intrigued me.