Apple Assigns Fake Projects To Its New Employees Until It Can Trust Them [VIDEO]


It appears that Apple’s obsession with secrecy of its upcoming products goes beyond a common man’s imagination. According to a report by Business Insider, Apple’s new engineers are sometimes placed on fake products before Apple can actually trust them for the actual projects. Adam Lashinsky reported this in his new book “Inside Apple” and a former Apple employee further  confirmed it when Lashinsky spoke at LinkedIn the other day.

Here’s what the engineer said:

“A friend of mine who’s a senior engineer at Apple, he works on — or did work on — fake products I’m sure for the first part of his career, and interviewed for 9 months. It’s intense.”

The employee also believes that Tim Cook has the charisma to be president. Not the president of Apple — the president of the United States. The exchange was captured on video by Fortune’s Philip Elmer DeWitt :


  • Ned

    I can back this up as well – the secrecy goes very deep.  So too, the trust factor takes a long time to achieve.  Working at Apple Canada in the late 90’s (wow – looks strange to write that…), I did hear that the first iBooks that came out were sent to various business units for evaluation.  The catch? Each unit received one in a different colour.  Then, if a leak came out reporting that the new iBook was going to be a certain colour, Apple knew where the leak came from and could target (fire) that business unit, or individual…

    On a side note, too, I heard of the report at Macworld 2001 where I think it was ATI that leaked the specs of the new G4 ahead of the show, I think it would have been.  Steve Jobs went to all of the units the night before the show and literally ripped the ATI cards out of the units and popped in the NVIDIA cards in place, telling ATI to go and stuff it…