Apple CEO Tim Cook Met with Beats CEO to Discuss Music Streaming Service

Reuters reports Apple CEO Tim Cook, along with executive Eddy Cue met with Beats Electronics CEO Jimmy Iovine last month to discuss the possibility of collaborating on a music streaming service (the meeting was setup in January):

Apple Inc has held talks with Beats Electronics LLC, the audio technology firm co-founded by influential hip-hop producer Dr Dre and music mogul Jimmy Iovine, on a potential partnership involving Beats’ planned music-streaming service, three people familiar with the situation told Reuters.

Apple Chief Executive Tim Cook met with Beats CEO Jimmy Iovine during a visit to Los Angeles in late February to find out more about Beats’ “Project Daisy”, a music subscription service the company announced in January but with scant detail, the sources said.

According to sources, Cook was interested in the business model of “Project Daisy” and its rollout plans, but no specifics of a deal were involved; the meeting was seen as “informational” and covered numerous music-related topics.

Previously, Iovine had previously tried unsuccessfully to sell a music subscription model of the late Apple CEO Steve Jobs back in 2002. Apple has long been rumoured to launch a streaming music subscription service, with possible hints of such a service being recently discovered deep within iOS 6.1.

 

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