According to a report by The Times of India, Apple has dropped the prices of its latest flagship iPhones in India by up to 16% just after two months since their official launch in the region. Both the iPhone 6s and 6s Plus prices are seeing price cuts across all variants – 16 GB, 64 GB and 128 GB, according to country’s four large retailers who spoke to the publication on condition of anonymity. As an example, the price of the iPhone 6s 16 GB model, which was introduced at Rs 62,000, has now been dropped to Rs 52,000.
This is the first time that the price of an Apple flagship has been brought down within two months of launch, underlining concerns around the initial pricing, said Tarun Pathak, senior analyst at Counterpoint Technology Market Research. Apple had introduced the iPhone 6s and 6s Plus at Rs 62,000-Rs 92,000, about Rs 8,000-Rs 9,500 more than launch prices of iPhone 6 and 6 Plus. The models were Rs 14,000-Rs 16,000 costlier than those available in the US, Middle East and Hong Kong, raising concerns that demand would be hurt.
Apparently Apple is trying to narrow the gap with prices of the iPhone 6 devices launched last year, making it more attractive for the customers to upgrade. “The price difference between the iPhone 6 and iPhone 6s was a lot, so many customers are not willing to upgrade to the new model,” said a senior executive of another national retailer. The source also adds that Apple’s distributors in the country have already started selling the iPhone models at marked-down prices, allowing retailers to offer all models at discounted rates.
Apple has so far declined to comment on the matter.