Apple Hires Former Delta VP Bob Kupbens For Online Retail Team



AdAge reports Apple has acquired Bob Kupbens, former Delta Air Lines Vice President of Marketing, in an attempt to strengthen its online retail team.

After leaving Delta earlier this month Kupbens is serving as Apple’s Vice President of Online Retail, according to his LinkedIn profile. During a 2013 AdAge conference he talked about the importance of every customer having at least five brands they really love.

“I used to work at Target and when you went to a cocktail party and you told people that you worked at Target, you know what they’d say?” he asked. “‘I love Target! I’ll give you a big hug!’ You know what people say when you tell them at a cocktail party that you work at Delta? ‘I hate you! You lost my bag! You had me on the tarmac for seven hours. I’m going to kill you!’ It’s different when you work for a love brand.”

Before joining Delta in 2010 Kupbens spent eight years at Target, where he last served as vice president.

In October, Apple acquired Burberry CEO Angela Ahrendts who will become the company’s senior vice president of sales and online retail. Kupbens will likely work under Ahrendts, who will start working at Apple in the coming months and she will be reporting directly to Apple CEO Tim Cook.

The company has been without a retail leader since John Browett was fired in October 2012. Apple is hoping that the addition of Kupbens and Ahrendts will restrengthen the company’s retail division.


  • m Arch Tom’s on Bar N Ass

    I suspect (on-line retail) Apple iTunes store and Apple App store apps right now, aren’t legally covered by copyright or patents registration ( for apple is not registering copyright or patents for apps with any int’l organization for copyright and patents management) nor they are imported/exported to the E.U after import/export tax payment. In fact developers submitting apps to on line retail staff members and Apple companies working in countries/nations outside the E.U borders, MUST sell to E.U consumer market after obtaining CE mark, presenting declaration of conformity and paying import/export tax when the very same apps and publications are also distributed by any on-line retail of any E.U member state. Import/Export tax payment however charged to apple on line retail as regularly registered business and publisher/importer in at least one of the E.U member states. Products and including software Apps or publications that DO NOT meet the aforementioned requirements, have no value for E.U citizens and consumer market (i.e: illegal/clandestine merchandise and smuggling criminal offence exceptions apply for purchases made on US/Canada and any other non-EU on-line retail store and for a tag value under Eur. ±25 )

    NOTE: statements above implies software that HAS NO C.E mark and IS NOT compliant with declaration of conformity and has NOT been registered with int’l institutions for copyright and patents management, cannot be legally PURCHASED and PAYMENT then cannot occur legally within the EU market however, free distribution can be TOLERATED for there is NO financial support of an illegal industry.

    COMMENT: looking forward to seeing newly hired staff for on-line retail to amend and change behavior if they still want to distribute to EU consumer market. (under EU and E. commission then EU regulators rules and REGULATIONS)