Apple Introduces “Pathways” Training Initiative For Retail Store Employees

At a recent quarterly meeting of Apple Stores across the U.S., Apple has announced a new employee training initiative called “Pathways”, according to a 9to5Mac report. The meeting focused on numbers and on past store results in addition to the new training program for employees. Apple’s new retail chief John Browett has already promised several changes and has introduced new employees facilitation programs, including the move of planned fall raises to late June.

The source has shared some tidbits of “Pathways” training program:

  • This new employee training initiative is called “Pathways.”
  • Upper level management is said to share excitement over the program, and management believes that the program will foster an improved Apple retail experience for both employees and Apple customers
  • The new training program is based around creating an Apple career path for new Apple retail hires
  • New Apple retail hires will be considered to be in on-going training during the entirety of their first year working at Apple retail
  • The program’s logo is a green iOS icon with a path like, curved arrow formation
  • This program affects new and even current employees going through training sessions
  • Pathways focuses on providing three-times the amount of core training. Core training is basically the basics of working in the Apple Store. New employees are taught customer interaction, store features, and about the products.
  • Apple Stores will now have a new employee dedicated to managing Pathways and other training operations

Looks like Browett’s retail philosophy focusing on customer service along with Pathways employees training will create an even better environment for Apple employees as well as the customers.

“Technology runs through my veins...” | Follow me: @DrUsmanQ usman@iPhoneinCanada.ca

  • Gerry

    Good idea cause we don’t need no crappy service like most retail chains out there and how they provide services to their customers.