Apple has a new vice president and managing director of Greater China, as Isabel Ge Mahe, the company’s VP of Wireless Technologies, has been moved to the newly created role in Asia, reporting directly to CEO Tim Cook and COO Jeff Williams.
In a press release, Cook said “Apple is strongly committed to invest and grow in China, and we are thrilled that Isabel will be bringing her experience and leadership to our China team,” adding “She has dedicated a great deal of her time in recent years to delivering innovation for the benefit of Apple customers in China, and we look forward to making even greater contributions under her leadership.”
According to Apple, Isabel has played a role “for nearly every Apple product,” when it comes to wireless technologies, such as cellular, WiFi, Bluetooth, NFC, location and motion technologies, while also managing the engineering teams working on Apple Pay, HomeKit and CarPlay.
For Greater China, she has worked alongside Apple’s R&D team and carrier partners to create specific features for the country, such as upcoming QR Code support in iOS 11, along with SMS fraud protection and the use of a phone number as an Apple ID.
“I’m honoured to have this opportunity to represent Apple in China and work more closely with our incredibly talented team,” said Isabel Ge Mahe. “Everyone at Apple is proud of the contributions we make to the communities where we do business, and I am looking forward to deepening our team’s connections with customers, government and businesses in China to advance innovation and sustainability.”
Isabel has a Canadian connection, as she is an alumni from Burnaby’s Simon Fraser University in British Columbia, where she earned her Bachelor and Master of Electrical Engineering degrees; she also has an MBA from the University of California, Berkeley.
Ge Mahe was born in Shenyang, Liaoning, and fluent in Mandarin; she will begin her new role in Shanghai later this summer.