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Apple Launches Smartphone Antenna Page

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At today’s Apple Press Conference, Steve Jobs announced that the iPhone 4 is not perfect and that their “fix” will be to offer free Bumper (or third party cases due to Bumper shortages) to customers. Meanwhile, in the following Q&A session after the press conference, Steve Jobs admitted they didn’t educate customers enough and they are partially at fault for allowing this whole SNAFU to blow out of proportion.

Here’s a transcript as written by Jason Snell from Macworld. This was the longest answer by Steve Jobs to any question:

Q: What have you learned?

Jobs: We always knew how much we care about our customers. We were stunned and upset and embarrassed by the Consumer Reports stuff that came out this week, but we didn’t need that to tell us to take care of our customers. The fact we didn’t say anything after a week, it’s because we didn’t know enough. And it’s taken us a while to get the data. If we’d have done this a week and a half ago, we wouldn’t have had half the data that we shared with you today.

I’m sure in a few weeks we’ll have more data. We’re an engineering company. We think like engineers. We create stuff like scientists and engineers. And we love it. And we think it’s the right way to solve real, and hard, problems.

I don’t think that’s going to change at all. That stuff is just operating like it normally does, and some people have wanted us to run a little faster. I don’t think we can run any faster. I’ve seen cars in the parking lot late at night, cots in some of the engineering offices. I don’t think we could’ve worked any harder.

But I guess it’s just human nature when some organization gets successful, there’s someone who wants to tear it down. I see it happening with Google. Why are they doing that? Google’s a great company. Google invented all of this great stuff that we love to use. And I see them jumping on us now. Would you rather we are Korean companies rather than American companies? Do you not like that we’re innovating here in America?

In search of eyeballs for websites, people don’t care what they leave in their wake. So I look at this whole thing and say, wow. Apple’s been around for 34 years. Haven’t we earned the credibility and trust from some of the press to give us a little bit of the benefit of the doubt, of our motivations, the fact that we’re confident and will solve these problems. I think we have that trust from our users, but I didn’t see that in the press. This thing was blown so far out of proportion. But I’m not going to say we’re not at fault. We didn’t educate enough.

And we painted a big target on ourselves. And that someone who had it in for us was going to put videos on their web site and say, do this. So we were not innocents in this. But.

Based on the data we have, this has been so overblown… so to digest this is going to take a few weeks, maybe. And we could use your help. We’d like to know, maybe you can tell us, can we do better at this?

To counter this, Apple has now launched a page on their website called “Smartphone Antenna Performance” that details antenna discussion involving the iPhone 4 and other smartphones, such as the ones they tested and reported about today. Looks like Apple is trying pretty hard here to “educate” the masses on cellular antennas. It shows that other smartphones also have this issue. However, it’s too late for that and the only solution is to fix the antenna “spot” on the iPhone 4.

Check out the site here: http://www.apple.com/antenna/

In case you missed it, this iPhone 4 Antenna song was played to kick off the press conference!


Thanks for the link, SquareWheel!

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  • Pingback: Apple July 16 iPhone 4 Press Conference Stream Now Online | iPhone in Canada Blog - Canada's #1 iPhone Resource()

  • “Steve Jobs admitted they didn’t educate customers enough and they are partially at fault for allowing this whole SNAFU to blow out of proportion.”

    They copped-out alright. Here is the stream, anyway. http://events.apple.com.edgesuite.net/100716iab

  • Steve_jobbs

    Ok ok. We've done nothing wrong. Its you're stupidity that was the problem the entire time! But to make you feel like you won, well give you some free shit that will bandaid the situation to shut you up. But for anyone who is buying a brand new 3Gs who can't duplicate this problem. You get nothing web though every smart phone has this problem.

  • Erik W

    In short, the solution from most companies is…

    “just don't hold it that way”

    Nothing new here. Let's move on.

  • mackman6151

    if u bought it at ur carrier u cant bring it back if you're over 30 minutes talk time 😛

  • Me

    I think he made an excellent point here. People think that Apple never screw up. This happens on my Blackberry and yet I'm not seeing blood over it. I use a case and it's much better. I'm still getting the iPhone 4. It is still the most advanced of any smartphones out there.

  • Noahattic

    cool, in order to purchase a iphone 4, you need to pass the antennas education course.. nice! my question is how much the course is gonna cost…..

    kk, i just finish the press conference video, ok, you offer the free case, that's good. but you have to know it's not a gift from u. it's what you should be doing, it's your payoff for what you screwed up. my idea is this conference is bullshit except the free bumper thing. why? because apple choose only the good evidence to make them look better. every smartphone has the same problem? it's not what CR said, they tested some AT&T phones, and only iphone 4 has the problem. that's why people talk about it everyday, cuz it's too obvious. let's say this way, if a tape can simply fix the problem, how comes a company which has 18 phd scientist and engineers cannot fix it?

  • Noahattic

    kk, let's play a bit number here,

    You know how many dropped calls my BlackBerry has had after 500 calls?

    0.

    How many would I have had with an iPhone 4 according to Steve with the 3GS conservatively dropping 1 in 100?

    10.

    Now, I am no genius, but wouldn't making the number of dropped calls larger by 100%, or even 10%, been counter productive to a “sequel” phone?

    also, if the 3GS drops 1 call per 100 and the 4 drops 1.9 calls per 100, the iPhone 4 drops 90% more calls than the 3GS.

    Jobs basically presented numbers that make them look good. He didn't give a percentage. He didn't compare it to other phones. He gave some B.S. number to make you think it sounds really small. BTW, 3 million phones dropping 1.9 calls per 100 calls turns into a huge number of calls per month.

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  • draz

    Gotta love the response from RIM today:

    “Apple's attempt to draw RIM into Apple's self-made debacle is unacceptable. Apple's claims about RIM products appear to be deliberate attempts to distort the public's understanding of an antenna design issue and to deflect attention from Apple's difficult situation. RIM is a global leader in antenna design and has been successfully designing industry-leading wireless data products with efficient and effective radio performance for over 20 years. During that time, RIM has avoided designs like the one Apple used in the iPhone 4 and instead has used innovative designs which reduce the risk for dropped calls, especially in areas of lower coverage. One thing is for certain, RIM's customers don't need to use a case for their BlackBerry smartphone to maintain proper connectivity. Apple clearly made certain design decisions and it should take responsibility for these decisions rather than trying to draw RIM and others into a situation that relates specifically to Apple.”

    – Mike Lazaridis and Jim Balsillie

  • Ari

    Uh. What would have made you people happy? Do any of you even have an iPhone 4? No? Then why do you care?

    You guys believe every single word that Gizmodo says even though they are scumbags that buy stolen goods but Apple is lying here?

    How many dropped calls have I had on my iPhone 3GS on Fido? 0. Dropped calls are caused by the network.

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