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Apple Launches Three New Mac TV Ads During London 2012 Olympics

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The London 2012 Olympics had their opening ceremonies yesterday and during that time Apple launched three new Mac TV ads, profiling the magical Apple Genius. Check them out below:

Mayday: An Apple Genius shows a fellow passenger how easy it is to make great home movies with iMovie. All before the tray tables are returned to their upright position.

Basically: An Apple Genius points out there are a lot of things that separate a Mac from an ordinary computer, like great apps that come built in.

Labor Day: An Apple Genius shows a soon-to-be father all the amazing things he can make with iPhoto.

Mayday is probably the better commercial of the three, whereas Basically and Labor Day have acting that’s just a bit over the top (on the verge of cringeworthy for me). Which ad is your favourite?

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  • mrideas

    They all have a cheese factor. But then so did their other cheeky ones too with the PC guy and the Mac guy! Entertaining at least. Of the three I like the mayday one best.

  • Yeah, these actors definitely were trying way too hard. The old Mac vs PC ads though were actually pretty funny.

  • I like these. Despite being cheesy, they do a good job of portraying the great things a Mac makes look easy – like how using a Mac can help highlight the important events in life. My fave is also the “Mayday” one.

  • Although I read an interesting viewpoint the other day that stated these commercials make that average Apple user appear “dumb”. After reading that and watching the commercials again, I can totally see that! It kind of makes us all look like bumbling idiots, who need to run to a Mac genius in order to do the simplest of tasks. I’m now kind of annoyed by it!

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