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JPMorgan: Apple ‘Highly Likely’ to Announce iPhone 8 at WWDC in June

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In its latest analyst report, JPMorgan has made a surprising claim that that there is a “high likelihood” of Apple announcing the ‘iPhone 8’ at WWDC next month, 9to5Mac is reporting. The report adds that although Apple will preview its 2017 iPhone lineup in June, the devices wouldn’t go on sale until the fall. It further notes that investors should expect weaker summer sales performance as customers await for a major upgrade in the fall.

JPMorgan does little to justify its outlandish claim […] It is true that Apple has launched new iPhones at WWDC before, up to the iPhone 4 in 2010. They very clearly have moved away from this trend however.

In addition, it would be weird for Apple to preview an iPhone 8 following Tim Cook’s comments on the earnings call that iPhone 8 rumors and reports resulted in many customers holding off on buying existing devices. Officially announcing the next-gen would exaggerate that effect causing an even bigger summer sales dive.

With the exception of the iPhone 4s which launched in early October, every iPhone since then has been launched in the fall and every model has debuted in September. This helps Apple boost its holiday quarter sales with new product launches. 

It’s also worth reiterating all the reports that said the new OLED iPhone could be significantly pushed back from September, giving Apple even more time to announce the product, contrary to JPMorgan’s latest prediction.

Apple is expected toannounce iOS 11, macOS 10.13, watchOS 4 and tvOS 11 at WWDC 2017, which kicks off on June 5th.

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  • Pierre

    This will non happened.

  • Yeah, #fakenews

  • hoho

    Sounds legit. They would wanna annouce it earlier so to boost the surprise element. If annouce in Sept, all the leak will take away the surprise element. Apple often annouces 2-3 months ahead for all-new design product eg. Watch.

  • FragilityG4

    Not for iPhone as of recent years. Typically iPhone is announced and then released a couple weeks later, that’s why there are so many leaks because its already in full production. If they were to announce it four to five months in advance it would do more harm because iPhone 7 sales would be impacted.

  • hoho

    Sounds correct as well…. but I would treat this 10th year anniversary iphone like the original 1st generation iphone. It was announced months ahead. Seeing this 10th anniversary is a drastic departure from iphones from the pass 9 years, I would think it should have introduction like the original iphone from 2007.

  • FragilityG4

    I would agree except we’re seeing leaks already so that would insinuate that production will soon begin.

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