Apple has just introduced a new ‘Orchard’ program targeted at locating upcoming marketing talent. As pointed out by MacRumors, several Apple employees have also been tweeting about the new program, which will last for six months and give participants the opportunity to work and grow alongside Apple’s marketing communications team.
The Cupertino tech-giant has also created a dedicated Orchard page on its website, explaining how the program will work. The Orchard will be made up of 10 participants, in which there will be 4 art directors, 4 copywriters and 2 strategic planners, with 0 to 3 years of experience. Participants of the Orchard will also go through a set curriculum, receive mentoring from Apple employees and work on Apple projects.
Here’s what Apple says about the program:
“The moment is now. Throw everything you know out the window. All in. Head first. Join the Orchard. If you’re lucky enough to make the cut, expect to surround yourself with like-minded souls who are as terrified and excited as you are. Be part of a hand-picked team with a plethora of talent. Kick ass together. Panic together. Grow together. Work alongside the brains of all the iconic work you love from Apple. Watch and learn. Trust your gut. Challenge our ways. Have an impact on everything you touch. Be prepared to stumble and fumble and embarrass yourself. It will be messy, and it won’t be pretty at times, but if you stick together as a team, you’ll build a special bond and something truly great will come out of it all. Take it from us. It’s the only way. Does this whole proposal sound crazy to you? Good. We like crazy”.
Applicants must submit a cover letter, resume and examples of design, marketing or advertising. Applications will be accepted from October 3 to November 4, while the finalists will be flown to Apple’s Cupertino headquarters for one-on-one interviews in December.
Fore more information, check out Apple’s jobs page here.