At today’s Special Event, Apple announced their new Apple Pay mobile payments feature will debut on Monday, October 20 in the USA.
“Our team has worked incredibly hard to make Apple Pay private and secure, with the simplicity of a single touch of your finger,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “The reaction to Apple Pay has been amazing. We continue to add more Apple Pay ready banks, credit card companies and merchants, and think our users will love paying with Apple Pay.”
Apple Pay will support credit and debit cards from American Express, MasterCard and Visa issued by top US banks.
Companies set to support Apple Pay at launch include:
Aéropostale, American Eagle Outfitters, Babies”R”Us, BJ’s Wholesale Club, Bloomingdale’s, Champs Sports, Chevron and Texaco retail stores including ExtraMile, Disney Store, Duane Reade, Footaction, Foot Locker, House of Hoops by Foot Locker, Kids Foot Locker, Lady Foot Locker, Macy’s, McDonald’s, Nike, Office Depot, Panera Bread, Petco, RadioShack, RUN by Foot Locker, SIX:02, Sports Authority, SUBWAY, Toys”R”Us, Unleashed by Petco, Walgreens, Wegmans and Whole Foods Market. In addition, many others will add support this year, such as Anthropologie, Free People, Sephora, Staples, Urban Outfitters, Walt Disney Parks and Resorts and more.
Apple says the following payment solution providers and terminal suppliers are working to get merchants up and running to support the NFC payment solution:
Adyen, Authorize.Net, Bank of America Merchant Services, Braintree, CyberSource, Chase Paymentech, First Data, Heartland Payment Systems, iMobile3, NCR, Oracle’s Micros, Stripe, TSYS and VeriFone
When will Canada get Apple Pay? It will most likely take some time to arrive given Apple will have to talk to our banks to support the mobile payments system.
TD Bank’s CIO said “there are a lot of regulatory things they will have to work out” regarding Apple Pay, which IDC expects to debut here in 2015. There already is an extensive NFC merchant POS framework at major stores in Canada, so that part is already covered.
Don’t feel so bad about the lack of Apple Pay, as other countries outside the USA are also eagerly awaiting support for the payments system. Maybe we need a support group for those having a difficult time coping?