According to a recent survey carried out by shopping app platform Branding Brand, retail purchases made with Apple Pay are seeing growth in double digits, with consumers saying it’s now tied with PayPal as their preferred mobile payment system (via PR Newswire). Latest data collected from the survey of 1,000 Apple Pay users shows that in-app purchases with Apple Pay increased 17% from March 2017 to April 2017.
“Over the past year, Branding Brand saw a steady increase in mobile purchases made with Apple Pay,” said Chris Mason, co-founder and CEO of Branding Brand. “What’s more, Apple Pay users overall are spending more than they do with PayPal. On average, customers who checkout with Apple Pay spend 17% more than users who checkout with PayPal.”
In Branding Brand’s survey of 1,000 Apple Pay users, when asked to rank their favorite in-app payment systems, PayPal and Apple Pay tied for first place. Amazon Pay, and retailer mobile payment systems like Walmart Pay and Target Pay trailed behind respectively.
Branding Brand surveyed 1,000 Apple Pay users from April 21-24 to learn how and why consumers use Apple Pay to buy products. The survey also showed that Apple Pay orders comprised 26% of overall shopping app purchases during the month of March. Furthermore, 70% of Apple Pay users want more retailers to offer the service.
Although some industry reports have recently cited low customer adoption of contactless payments overall, but when asked what would make shoppers want to use Apple Pay, nearly 50% said loyalty rewards.