Apple Pay Used Less This Black Friday Than Last


Apple is slowly expanding its mobile payment platforms worldwide – it was recently launched in Canada and Australia, and Apple is rumoured to be flipping the switch in China early next year – but that doesn’t necessarily mean that the most-talked-about mobile wallet is among the most popular payment methods.


To bring more insight into that, research firm InfoScout (via QZ)collected data from 300,000 shoppers on Black Friday and found only half as many eligible purchases were made using Apple Pay this year as on Black Friday than last year, when the service was about a month old.

Before you jump into early conclusions, let’s add that InfoScout measured only offline purchases, so it doesn’t include data from mobile apps such as AirBnb, Uber, Target, and Best Buy, which all integrated Apple Pay, so take the data with a pinch of salt.

However, it is still worth wondering for a minute what could be the cause for the slow adoption of Apple Pay. It has been available for more than a year now, and during this time Apple has continuously added retail partners and banks in the US. In Canada and other countries, the situation is a bit different, though. Did you use Apple Pay on Black Friday?


  • SOB

    Not for Black Friday. However, I am starting to use it now and find it very convenient. Just wish it was supported more widely here in Canada.

  • Mario Gaucher

    I did not use Apple Pay on black Friday because none of the marchants were accepting Amex “tap” payments. That said, I’ve been using it at Tim Horton’s and McDonald’s a few times per week.

  • sam0101

    Temped to give some of my business to Amex …..

  • Parksy

    I just started using it at Canadian Tire and Tim Horton’s. Now I have to pay the bill!!

  • PlayerX

    I demand that more merchants support AMEX and AMEX contactless !

  • Z S

    Well, the US still has far fewer merchants that are tap-capable than Canada. And cash is still more commonly used in the US than it is here.

    Once Apple Pay supports Interac and VISA/MC cards up here, you’re going to see a lot of people using it. Tap terminals are already commonplace.

  • Derek

    because they don’t have promo like in U.S 22% cash back on Discovery It credit card by using apple pay.. dunno why Canadian credit card are always sucker than U.S one

  • BigCat

    I am still waiting for Black Friday. Or, did it already happen?

    “Black Friday/Week”, “Cyber Monday/Week”, and “Boxing Day/Week” are all Retailer code for come buy the crap nobody else wants.

  • Ron

    Yeah me too and also at pharmaprix. Looks like it will be Amex only for a long time.