Apple Retail Chief Answers Questions About Apple Watch, 12-Inch MacBook [VIDEO]

Apple retail chief Angela Ahrendts has sent a video message to employees answering questions surrounding the Apple Watch and 12-inch MacBook launch (via Mac4Ever).

Screenshot 2015 04 21 15 10 24

In the 5 minute video, Ahrendts explains the decision to have online-only launches for the Apple Watch and 12-inch MacBook was not an easy decision to make, but from what her team has heard from customers so far, feedback has been “overwhelmingly positive.”

The move to an online-only simultaneous Apple Watch and 12-inch MacBook launch was based on the fact two new products were being launched jointly and faced limited supplies based on heavy customer demand. Also, for Apple Watch, it’s an entirely new category for the company. Those who pre-ordered the watch, will start receiving them starting April 24.

Regarding the new 12-inch MacBook, she says the gold and space grey models have been “off the charts.” She also notes this type of launch will not change their normal “iconic blockbuster launches” that normally happen at retail stores.

Ahrendts closes off by saying more videos will be coming to address employee questions. Watch the video below:


Exclusif : Angela Ahrendts évoque la sortie de… by mac4ever

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  • ShaBi

    I really want to finish the entire video…. butbutbut thathathat echoechoecho….

  • Salinger

    Just lots of corporate double speak while really saying nothing. At least nothing new from the leaked memo earlier.

    I think what customers, as opposed to Apple employees, would really like addressed, is how they could seemingly be so ill prepared for this launch. Ordering 4 minutes after pre-orders go live means up to 2 months wait past the “launch” date?! And why have try-on in-store AFTER pre-orders go live. You either had to order on blind faith, or go try out in-store, then not get your watch ’till June or later.

  • OliChabot

    Apple has some trouble admitting they are wrong