Apple Reveals All-New Apple TV Powered by Siri, Touch Remote and More


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(Image via The Verge)

Apple has just unveiled its much-awaited, brand new Apple TV with a new physical design, superior and faster internals, a revolutionary remote with glass touch pad and key new features including Siri and a built-in App Store, at the “Hey Siri” special media event at the Bill Graham Civic Auditorium in San Francisco.

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Apple CEO Tim Cook said on stage, “It’s the golden age of television. Our vision for TV is simple and perhaps a little provocative. We believe the future of television is apps.” He added that with a dedicated App Store, both Apple and third-party developers will expand Apple TV’s software ecosystem and widen its core functionality to put a much bigger emphasis on gaming.

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Using Siri, users can interact with the new Apple TV to search for titles, actors, genres, and even guest spots or cameos on TV shows. Siri for Apple TV can also make content suggestions for general questions like, “What are some new movies that are good to watch with kids?”. Similarly, the all new Apple TV remote features a touch surface for easier navigation through the device’s UI. Apple has also announced that the new TV software is called ‘tvOS’.

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Apple has also put a lot of focus on gaming in the new Apple TV. Best thing is, iPhones and iPod touch devices can be used as remotes to play games on the Apple TV. Up to four players can join with their iPhones or iPods. The company also demoed a bunch of Apple TV games including Crossy Road, Beat Sports, Rayman Adventures, Harmonix and more. In addition to weather, sports and shopping apps (like Gilt), Apple Music is also coming to Apple TV.

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Other notable features of the new Apple TV include split-screen gaming, universal apps from iPhone, iPad and Apple TV and push notifications, among others.

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Below is the pricing of the new Apple TV, which will be available for order in October this year.

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  • DaveMcG

    … and none of the good features will be available in Canada.

  • ticky13

    Meh, I see no real reason to upgrade. I don’t play games.

  • Siri voice control, the App Store, the new remote, the more powerful processor, all of that will all be available in Canada. It’s only a few apps that will not be available in Canada.

  • I don’t play games either and I’m absolutely upgrading.

  • I wonder if Apple Music will be available on the old Apple TV. If not this is worth the upgrade for me. Also the photo feature on the current generation is pretty basic. Also apps that will be great on the new Apple TV: Overcast, Vine, Plex, TheScore, Nest, will they allow Chrome and YouTube?

  • I would assume they’d allow YouTube since it’s already one of the apps on the 3rd Gen Apple TV. I’m looking forward to getting the TV network apps right on the Apple TV so that you don’t have to use AirPlay to stream the latest episodes of shows.

  • Oh I didn’t know YouTube is still on 3rd gen. I have a 2nd Gen and I lost YouTube a while ago.

  • DaveMcG

    Sure, but those “few apps” are what provide nearly all of the content shown in these demos. We won’t have HBO, Showcase, Hulu, etc. etc. Just like TV on XboxOne or WiiU in Canada, the best content will not be licensed for use outside the US (unless you want to VPN/Proxy which opens a whole new can of worms).

  • Yeah, I’ve got both and I lost it on the 2nd Gen as well. Really annoying. I think they may have pulled it because the 2nd Gen couldn’t do two-factor authentication and Google’s really picky about that now.

  • DaveMcG

    hahaha.. here’s their list of awesome content from the Canadian page:

    “iTunes movies and TV shows. Crackle and Netflix. CraveTV and shomi. Qello and Vevo. Live sports and news. And so much more. If it’s worth watching, there’s definitely an app for that.”

    Where’s ABC, CBS, NBC, FOX, Hulu, HBO, Showcase, etc. What a joke.

  • I’m guessing we’ll get apps for CBC, CTV, Global, Citi, NFB, AMC, etc. just like we have for our iPhones. You can’t get ABC, CBS, NBC, FOX, Hulu, HBO or Showcase on ANY platform legally in Canada. I don’t see how that makes the Apple TV a joke.

  • DaveMcG

    Sorry, the joke is not AppleTV specific, just relevant to Apple TV at this time. It sucks to be a Canadian with any of these types of services