Apple Reveals Why the White iPhone 4 Was Delayed


Over at Mobilized, they had the opportunity to ask Apple executives questions about iOS tracking, and also about why the mysterious white iPhone 4 took so long to hit production.

Senior VP Phil Schiller explained the colour of the phone and how it acted with components led to unexpected issues to arise. Turns out the white iPhone 4 required more UV protection from the sun versus black iPhone 4s:

“It was challenging…It’s not as simple as making something white…There’s a lot more that goes into both the material science of it–how it holds up over time…but also in how it all works with the sensors…We thought we were there a year ago, or less than that, when we launched the iPhone 4, and we weren’t.”

Steve Jobs mentioned that Apple benefited from the extra work they poured into the white iPhone 4. Their perseverance enabled Apple to deliver white iPad 2 units to consumers.

Apple definitely dropped the ball with this white iPhone 4 launch. It’s nine months late, and with iPhone 5 rumours coming in at full force, you’re better off waiting for a next generation device to be announced. However, changes aren’t expected to be drastic moving from iPhone 4 to iPhone 5, so you won’t be missing out on much.



  • Guest

    You spelt colour wrong!

  • dictionary

    Look in your dictionary before calling out people’s mistakes. You’ll see that “color” is american spelling and “colour” is from the brits!

  • Guest 2

    I think he was making a joke since it’s a Canadian website

  • Guest 2

    I think he was making a joke since it’s a Canadian website

  • Musumekiller

    too late man, wait for iphone 5

  • iphonelover

    I love the way Apple whitewashed this whole thing, lol

  • Mike

    Yes, should be spelt the Canadian way since it’s a Canadian site.

  • gordunramsie

    Internet grammar/spelling police = losers in their parent’s basement. You know what’s really spelt wrong? YOUR LIFE! WAKE UP!

  • gordunramsie

    Steve Jobs is the master of brainwash! GET OUT!

  • Yamadorishitate

    Actually, what is truly wrong is “spelt” since that is a form of wheat. It should be, “spelled”

  • Anonymous


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  • eket

    Are you serious? Spelt is a perfectly correct form of the past tense of spell. Look it up. It is used more frequently in Britain and Australia, but is also occasionally used in Canadian English.