Senior VP Phil Schiller explained the colour of the phone and how it acted with components led to unexpected issues to arise. Turns out the white iPhone 4 required more UV protection from the sun versus black iPhone 4s:
â€œIt was challenging…Itâ€™s not as simple as making something white…Thereâ€™s a lot more that goes into both the material science of itâ€“how it holds up over timeâ€¦but also in how it all works with the sensors…We thought we were there a year ago, or less than that, when we launched the iPhone 4, and we werenâ€™t.”
Steve Jobs mentioned that Apple benefited from the extra work they poured into the white iPhone 4. TheirÂ perseveranceÂ enabled Apple to deliver white iPad 2 units to consumers.
Apple definitely dropped the ball with this white iPhone 4 launch. It’s nine months late, and with iPhone 5 rumours coming in at full force, you’re better off waiting for a next generation device to be announced. However, changes aren’t expected to be drastic moving from iPhone 4 to iPhone 5, so you won’t be missing out on much.