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Apple Rolls Out Ability for Developers to Offer Promo Codes for In-App Purchases

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On Friday, Apple rolled out a much requested developer tool that allows app makers to generate and share in-app purchase promo codes. This will allow testers, press outlets, and others to test the apps full features.

Announced through Apple’s developer webpage, the new iTunes Connect feature lets outside parties try out for-pay app functionality after a title goes live on the App Store.

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For years, Apple has allowed developers to generate promo codes for downloading apps, but in-app purchases remained restricted until today.

Under iTunes Connect guidelines, developers can give away up to 100 promo codes for each in-app purchase item, up to a maximum of 1,000 codes per app.

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