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Apple Slips to 5th in Global Phone Sales; RIM Bumped to “Other”

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International Data Corporation has released their findings on the worldwide mobile phone market for the fourth quarter. Companies shipped about 400 million units in 4Q10 compared to 340 million units a year ago. The popularity of smartphones continues to grow worldwide.

Regional Analysis for the USA and Canada:

The United States mobile phone market closed out the year with more vendors becoming more active in this space. Market leaders RIM and Apple maintained a healthy lead, while newcomers Dell, Huawei, Kyocera, and Sanyo launched their first smartphones to the U.S. market. In addition, 4G took another step forward with the commercial launch of Verizon Wireless’ LTE network. Similarly, in Canada, the focus was on smartphones. Android-powered devices from multiple players, along with incumbent vendors RIM and Apple, pushed shipment volumes to a new record level.

Android powered devices are taking over Canada. It’s not hard to see when you realize there are plenty of models available from the major carriers.

What’s interesting to note is the change in the top five mobile phone vendors:

Nokia
Samsung
LG
ZTE
Apple

Apple slipped to fifth spot, overtaken by Chinese company ZTE, which has exploded in growth the past year. RIM was in the fifth spot but has now been bumped to the “Other” category.

Apple falling into fifth spot should not raise any alarm bells once you look at the data. Apple’s year over year change for Q4 in 2010 is an impressive increase of 86.2%. Equally impressive is ZTE growing 76.8%.

As for the year over year change, comparing 2009 to 2010, Apple’s share increased by 89.2%, and ZTE grew 94%. Nokia grew 4.9%, Samsung 23.3%, and LG dropped 1%. Although Apple is not dominating unit sales numbers, they are growing at a pace that is slaying the competition. With the Verizon iPhone launching soon, you can expect these numbers to grow as 2011 passes by.

[IDC.com]

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  • I think one factor in other companies being ahead of Apple in numbers is the number of cell phone models they market. Apple focuses on the latest iPhone (while older versions are still sold), but other manufacturers have (as far as I know) a number of models that in a way have different demographics. Perhaps if the chart was broken into models, we’d see Apple much higher if not top of the list? *shrug*

  • Houtan

    it is only 1 one phone!!!!!!!!!!!!!!!!!!!!! other is like 15-40

  • What I find interesting is Apple has only been in the smartphone game for 3.5 years, and they’ve already accomplished so much. Nokia needs to invent a real smartphone soon.

  • What I find interesting is Apple has only been in the smartphone game for 3.5 years, and they’ve already accomplished so much. Nokia needs to invent a real smartphone soon.

  • DS

    What is ZTE ?

  • ward09

    What counts is that Apple would be at the top of the list if the chart tracked profit rather than unit volume.

  • RC

    Should have an analysis on Top 5 Smartphones instead of Mobile phones.

  • Anonymous

    How can you put an iPiC watermark on material that you took from a site and isn’t yours?

  • The watermark is on the screenshots we took. We never claimed credit for the
    material.

  • apple needs to get out more then one model of phone, its what nokia is doing, and thats why they have the lead. they have a huge line up.

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