Apple Said to Be Launching Next-Gen iPhones and Apple TV on September 9


Citing sources familiar with the matter, Buzzfeed’s John Paczkowski reports that Apple’s annual iPhone event will probably be held on Wednesday, September 9. Paczkowski’s sources have provided reliable information about possible launch dates in the past.


More precisely, Apple’s special event will be scheduled for the week of September 7, with Wednesday the 9th being the most likely date, writes Paczkowski. By the way, this is the same day Apple introduced the iPhone 6 and 6 Plus last year.

Of course, the spotlight will be on the next-generation iPhones, which are expected to feature Force Touch display, better cameras, and a faster A9 chip. However, there will be some tweaks this year, the sources say: We will likely also see the next-generation iPads during this event. The long-rumoured 12.9-inch iPad Pro seems to be a “wildcard”, Paczkowski adds.

The “one more thing” this year seems to be the next-generation Apple TV, the sources say. Actually, the set-top box is long overdue an upgrade; it’s launch was rumoured for June, but didn’t materialize, as Apple execs have delayed it until the fall.

If Apple introduces the next-generation iPhones on September 9, pre-orders will likely kick off a couple days later. Are you ready?


  • fmanowhereman

    Any rumors on iMac updates?

  • Wall Man

    Based on the past two announcements, I would say that the date would be Tuesday, September 8. I will be patiently waiting to see what is coming and then deciding.

  • Wall Man

    I see that Labour day falls on Sept 7, so the announcement could easily be pushed back a day to the 9th.

  • Salinger

    I’m still quite happy with my iPhone 6 and won’t be looking to upgrade this time round. But I am looking forward to the new Apple TV. I have a 2nd Gen ATV, which is only one generation behind, and they’ve pretty much completely abandoned any meaningful updates for it.

  • Yup. I’m in exactly the same boat. Also looking forward to the inevitable integration of Apple Music in the new Apple TV.

  • Tim

    Definitely not upgrading. The “s” years are usually my android device years. Hoping the new nexus 5 has a camera system and overall design worth paying for. I’m kind of concerned that Apple really seems to be outpacing android phones as of late (e.g. Galaxy s6). The competition is really healthy for the industry and I’d hate to see Apple get comfortable with mediocre incremental updates. This is something they’d definitely do if the pressure wasn’t on.