Apple Store Employees to Get New Attire Starting Next Week

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According to AppleInsider, Apple SVP of Retail Angela Ahrendts’ next step in her ongoing plan to revamp Apple Store operations is to update the employees’ current attire under a new policy titled “Back to Blue…But All New”. The report claims to have obtained the above image via a company email, which shows that Apple Store employees will now be able to wear either a crew neck or polo shirt, both the same shade of dark blue, but with repositioned and resized white Apple logos.

“The updated attire is not surprising considering Ahrendts’ deep roots in the fashion industry. The retail chief, who oversees both physical and digital Apple Store operations, vacated her position as Burberry CEO last year for the chance to work with Apple. The styles come in long and short sleeve variations, though employees will be given one short sleeve version of each to start”.

The source notes that Apple’s new shirts are made of “finer cotton” for a more comfortable fit and use 10 percent recycled materials. The Apple logo will be smaller compared to current the design and is “centered over the heart”. Furthermore, employees will be able to layer white long sleeved shirts underneath the new blues, but a decision has not been made regarding outerwear like jackets or fleece etc.

The change is expected to be implemented at Apple Stores worldwide starting February 2.

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  • Parksy

    Slow news day Gary?

  • ABetterWorld

    She made $70 million + last year. I hope this isn’t her “kick ass” move.

  • gmd

    Samsung blue?