Apple Support Documents Discusses iPhone X Screen Burn-In, Off-Angle Colour Shifts


This morning, Apple shared a new support document discussing the Super Retina OLED display in the iPhone X.

The documents addresses viewing angles, as well as the possibility of image persistence. In the support document, Apple said:

“If you look at an OLED display off-angle, you might notice slight shifts in color and hue. This is a characteristic of OLED and is normal behavior.”

The manifestation should only occur when a device is being used by two people at once. The “shifts in colour and hue” are very slight at narrow angles, and worsen slightly the farther away from a straight-on viewing angle the user gets. Apple writes:

“With extended long-term use, OLED displays can also show slight visual changes. This is also expected behavior and can include ‘image persistence’ or ‘burn-in,’ where the display shows a faint remnant of an image even after a new image appears on the screen.”

Apple advises users to avoid continuously displaying the same high-contrast image for prolonged periods of time. The company also notes that it has engineered the display to reduce the effects of OLED “burn-in.”

The OLED burn-in “issue” isn’t new, and isn’t permanent with well-engineered panels. Evidence collected over the last few years demonstrates that retained images are wiped over a brief period of normal time of normal use displaying non-static elements.

Over the past week, the Google Pixel 2 XL has been receiving some criticism over burn-in issues on its OLED screen. This is partially to do with the screen which is based on LG’s pOLED technology. However, the Pixel 2 has not been showing any problems because the display of the smaller device is based on Samsung’s AMOLED processes.

[via MacRumors]


  • Beautiful thing I noticed with the iPhone X, not sure if planned this way, but from normal operation such as emails, browsing, music, etc. The apps you switch to often have banners or changes in backgrounds so the screen is never displaying the same thing like on the Pixel’s nav buttons. Your home bar area changes from black to white, as well as the status bar icons and the background often change too.

    Not sure if this was intentional by design to reduce burn chance, but I just feel it’s briliant that every single element changes a little as you use it to prevent it from even happening.

  • MichaelYYZ

    I am quite disappointed about the OLED display’s strong colour shifts at various viewing angles. My iPhone 6 Plus is much, much, much better in this regard.

    Also, the iPhone X has a 5.8 in display – larger that the 5.5 in display of the iPhone 6 Plus – yet Apple removed the landscape features for the springboard and Apple apps, incl. the enhanced landscape keyboard, which I really enjoyed on the 6 Plus.


  • Le Tuxedo

    If you find it that terrible, you have 14 or 15 days to return it and get an iPhone 8 Plus instead. You get to go back home with extra cash also.
    Love my X, and will never go back.

  • Aleks Oniszczak

    That’s because the so-called 5.8″ display is actually smaller than the 5.5″ display.