Apple Takes The Wraps Off Its New 5th Avenue Store Glass Cube [PHOTOS]


Back in August, Apple released renders of a ‘simplified’ glass cube outside its iconic 5th Avenue store in New York which has been covered in white since then undergoing a $6.7 million renovation. Today, the great glass cube which is also dubbed as the most photographed landmark in New York City, has been completed and Apple has taken the wraps off it. It looks stunning as always with total number of glass panes in the cube being reduced from 90 to just 15 i.e 3 per side.

[via MacRumors]

The store which is usually open 24 hours a day, has been temporarily closed. According to 9to5Mac:

Apple has just started closing down its 5th Avenue Store which is usually open 24/7/365 where patrons are filing out of the GM building entrance.  It is preparing for a grand re-opening at 10am tomorrow where a newly-designed $6 million cube will be unveiled.

[via BGR]

Apple has also issued as official statement regarding this on the 5th Avenue store web page:

Attention:We’ll be closed starting at 10:00 p.m. on Thursday, November 3 and will reopen at 10:00 a.m. on Friday, November 4.

So, if you’re lucky enough to be in New York at the time of 5th Ave store’s re-opening, we highly recommend you pay a visit to one of the most amazing retail outlets in the world.


  • Umm… so how do they prevent vandalism? I’m thinking that store is going to attract rock-throwers :O And it’s a multi-million dollar structure? Yikes!

  • Stevejobs

    Gurilla Glass…?!?!

  • Kraken

    24/7 security.  The glass is bullet-proof protected with Zaggs invisible shield.

  • I love the look, but that was the first thing that came to my mind too… nice shiny paintable surface that attracts attention.  Lets just hope there is enough respect to go around to avoid all of that mess in the first place. I have always been dazzled by the glass Apple cubes, I want to see one in real life 😛 lol

  • Anon

    Read the reply above your comment. 

  • Anon

    Paint can easily be removed from glass surface with a paint stripper.  As mentioned, there is most likely an “invisible skin” applied to the surface in sections, to prevent general scratches, nicks and other abuse.

  • doesn’t matter what others say, im entitled to my own opinion 😉 thats the beauty of online forums and blogs

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