Apple to Protect iPhone Design with Three New Trademarks

In order to protect the iPhone’s latest hardware and Home Page designs, Apple has filed for three new trademarks with the US Patent & Trademark Office, PatentlyApple is reporting. Apple’s updated design patents now appear to cover the iPhone’s larger Home Button, which reflects their new Touch ID feature, and iOS 7’s flatter UI with redesigned icons.

Iphone design

In the description of the first iPhone design, Apple states that the mark consists of the “configuration of a rectangular handheld mobile digital electronic device with rounded black edges, a black face, and an array of twenty-two icons”, consisting of squares with rounded edges arranged in six rows on the face of the screen. In the second design, Apple notes that “The mark consists of an array of twenty-two icons consisting of squares with rounded edges arranged in six rows.”

“The description for Apple’s third design filed under number 86322577 differs from the first two. It simply covers the following: “The mark consists of the configuration of a rectangular handheld mobile digital electronic device with rounded edges and an arrangement of twenty-two icons consisting of squares with rounded edges arranged in six rows on the screen of the device. The matter shown in broken lines is not part of the mark.”

Apple filed all three iPhone trademark applications under the same International Class 009. The source also notes that although the trademark applications were officially published today, they were in fact filed for on June 27, 2014.

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