According to a new report from TechCrunch, Apple is preparing to launch a new iTunes category which features audio podcasts content transformed from written work content from major publications.
The report notes that a number of podcasts labeled “Spoken Edition” recently popped up in iTunes’ Podcasts section. The upcoming format could be described as audiobooks for news, as the short segments would be easily digestible version of recently published written content.
Scouring through podcasts offerings from big-name publications revealed Spoken Edition content from Wired, TIME, Forbes, .Mic, Bustle, Playboy, OZY and TechCrunch. Helping bring at least some Spoken Editions content to iTunes is SpokenLayer, a specialist in transforming text into monetizable streaming audio and podcast content.
As described on the company’s website, the SpokenLayer workflow automatically ingests client text, sends it out to a distributed network of voice talent and prepares the resulting audio for playback on a variety of platforms and streaming networks. The process allows customers to monetize their product with advertisements and sponsorships, as well as monitor engagement through tracked listening metrics.
The Spoken Editions feature will reportedly hit iTunes in early October.