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Apple to Extend iTunes Music Previews to 90 Seconds

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We’ve talked about rumours in the past about iTunes music previews being extended past 30 seconds. The latest story is that Apple sent notices to music labels informing that songs at least 2 minutes and 30 seconds long will have extended 90 second previews. Any song shorter than that length will remain at the current 30 second preview.

The notice from Apple reads:

We are pleased to let you know that we are preparing to increase the length of music previews from 30 seconds to 90 seconds on the iTunes Store in the United States. We believe that giving potential customers more time to listen to your music will lead to more purchases.

What about labels that don’t agree with this new 90 second preview policy? The solution is simple, says Apple. Just remove your music from the iTunes Store if you don’t agree with these new terms. Nice.

Have 90 second previews would be a nice addition, as 30 second previews of certain songs are just too short in length.

[MacRumors]

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  • lilsaint

    YO Gary? why i have been banned? i’m not spamming ?

  • Where does it say that?

  • lilsaint

    in the forum
    vBulletin Message

    You have been banned for the following reason:
    Spam

    Date the ban will be lifted: Never

  • Weird, I’ll check with the mods. Ban has been lifted enjoy.

  • lilsaint

    Thanks Man, but i want to know what happened , what did i do to violate the rules ?
    can u tell me so i don’t do the mistake that i did ( that’s if i did a mistake or something because i didn’t do )
    Anyway Thanks again

  • Anonymous

    Serious? “in the United States.” We get shafted again.

  • Vazandrew

    that’s dumb. why is it only in the US!!

  • Pingback: Apple Extends iTunes Music Previews to 90 Seconds for Canada and Internationally | iPhone in Canada Blog - Canada's #1 iPhone Resource()

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