Apple recently participated in the San Francisco Pride Parade from last Sunday, which had thousands of Apple employees and their families participating, including CEO Tim Cook on hand to show support.
The company has posted a new video highlighting the company’s participation in the day’s festivities to its YouTube channel this evening, noting how “inclusion inspires innovation.”
The video below shows how the company and its employees prepared for the parade, with Coldplay’s single A Sky Full of Stars as the background music:
On June 29, thousands of Apple employees and their families marched in the San Francisco Pride Parade. They came from around the world — from cities as far as Munich, Paris, and Hong Kong — to celebrate Apple’s unwavering commitment to equality and diversity. Because we believe that inclusion inspires innovation.
The company has long supported the LGBT community, as earlier this year the company urged Arizona’s Governor to reverse an anti-gay bill which was seen to discriminate against gays and lesbians. Last year, Tim Cook’s editorial directed at U.S. Congress in the Wall Street Journal advocated for more support to protect LGBT workers from workplace discrimination.