A new Apple Watch customer satisfaction survey carried out by Wristly and Techpinions has returned a customer satisfaction level of 97% for Apple’s first generation wearable. The report notes that those who owned the watch since April had the highest overall satisfaction rating, suggesting those who owned the Apple Watch the longest seemed to become more satisfied over time. Furthermore, “non-techies” were found to love the watch the most.
“The insight we discovered in our last survey held true even as we doubled the size of our panel. Customer satisfaction for the Apple Watch ranked highest among those consumers who were admittedly not techies or worked in an industry other than tech. The highest number of those who said they were “very satisfied” also said they worked outside of the tech industry.
Those who bought the watch to be used as a watch had the highest number of respondents who checked “very satisfied”. The highest total satisfaction level, both at 98%, came from those who bought the watch for the notification capabilities and to be more active.”
The age demographic with the highest total satisfaction level was the 18-24-year-old group with a total satisfaction rating of 98%. Also, the age demographic with the highest number of “very satisfied” owners is the 55+ demographic. While the highest total satisfaction rating came from men, more women checked the “very satisfied” box than men.
The research also shows that 39% out of a total of 48% users who were interested in buying a wearable this holiday season, plan on getting the Apple Watch, while others wanted Fitbit, Jawbone, and Garmin products.