Apple Rolls Out Mobile Watch Try-On Program in US Apple Stores


Apple retail employees have whispered to 9to5Mac that Apple has begun a widespread rollout of its Apple Watch Mobile Try-on program in Apple Stores in the US, as the testing period was successful. The program will eventually work its way worldwide.

The new program allows retail employees to walk around the store with an Apple Watch demo unit on their wrist paired with an iPhone running the Apple Watch companion application. The catch is that these Watches are fully functional units, unlike the units you get at the try-on stations, where the demo Watch is connected to an iPad.

Apple encourages retail employees responsible for the Apple Watch Mobile Try-On units to demo the Watch to customers looking at Apple Watches in the display case, or to customers awaiting appointments for Workshops or the Genius Bar.

As detailed in a memo to employees and obtained by 9to5Mac, Apple is encouraging employees to find out the customers’ favourite iPhone feature and show how the Watch can enhance it, or just show how easily they can view Calendar events or send a message right from their wrist, or other neat features of the wearable.

Now you can give customers browsing collections at the Display Table a hands-on experience of the Apple Watch in a simple, nature way, and then navigate to the Try-On Table. Take advantage of the paired iPhone to show how they work together.

Customers looking for accessories can experience Apple Watch too. When they’re browsing Beats headphones, it’s a chance to demo how the Apple Watch Music app can control volume and select tracks. Use Siri to play artists, radio, or tracks from the Apple Music library.

Actually, there are five features Apple is encouraging employees to show customers: customizing watch faces, using Siri to ask a friend out for a coffee, sending an audio message using iMessage, pinging an iPhone, and rearranging apps on the Home screen.

Despite having been on the market for just a few months, Apple is already responsible for two out of three smart wearables shipped, according to IDC’s latest data. With the WatchOS 2 launching soon, the Apple Watch will certainly be more appealing, as it will be able to run third-party apps natively on the Watch.

Image credit: GottaBeMobile

Technology enthusiast, rocker, biker and writer of Follow me on Twitter or contact me via email: