According to a new report from Bloomberg, Apple is working on a new version of its Apple Store app for iOS that will provide customers with personalized recommendations based on their purchase history.
The report notes that the revamped app will borrow a page from Apple Music and feature a “For You” tab filled with suggestions based on prior purchases. The publication notes that Apple will keep users’ data private with the introduction of the new backend recommendation engine.
Currently, the Apple Store app allows users to access their buying history, but it does not propose suggestions for future purchases. Other Apple services like Apple Music and various iTunes stores suggest content based on preferences set by users voluntarily in a setup process.
It is still unclear as to whether the recommendation feature in the Apple Store app will be activated by default or whether it will be an opt-in feature.
While an official release date has not been confirmed, Apple is likely to release an update for the app within the next few weeks.