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Apple Wireless: Your Next Mobile Carrier?

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An interesting article posted on Monday Note describes a future with Apple Inc. as a mobile phone carrier.

The fictitious carrier would be called “Apple Wireless” and would be a wireless network operated purely by Apple Inc. for only Apple products.

Imagine the dancing in the streets. Apple would be finishing the job it started when it broke AT&T’s err… back, when it took over content distribution with iTunes. We don’t like carriers; we experience their service as both poor and expensive, to say nothing of their impenetrable and ever-changing contract pricing…

The article plays with the idea of Apple using its excessive cash chest to purchase T-Mobile (USA) and completely redesign mobile plans and network protocols.

By contrast, imagine Apple’s simpler pricing. Three tiers to fit your appetite for data: $49, $79, $129 per month. No gimmicks, no SMS surprises, no fees piled up at the bottom of the bill: Just the price in your contract, plus taxes. If you approach the data limit for your plan, you get an SMS offering to upgrade you to the next level–but only for this month. No underhanded up-sell.

This is a dream that may never become a reality but what a glorious dream it is. The article is a great read, check it out.

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  • I can honestly see it happening. 

  • Jonduke

    I personally don’t find that interesting for one reason. I live in Montreal and there is wi-fi pretty much everywhere. Plus they have a plan to make it island wide and everywhere in montreal would have wi-fi access. Therefore, a data plan is worth nothing to me. I have 500Mo of transfert now and barely use half of it…

  • Jonduke

    I personally don’t find that interesting for one reason. I live in Montreal and there is wi-fi pretty much everywhere. Plus they have a plan to make it island wide and everywhere in montreal would have wi-fi access. Therefore, a data plan is worth nothing to me. I have 500Mo of transfert now and barely use half of it…

  • Ex

    Okay, but this is about Apple being a wireless carrier. Voice, data, everything.
    You may not need the data, but the voice services are useful.

  • Ex

    Okay, but this is about Apple being a wireless carrier. Voice, data, everything.
    You may not need the data, but the voice services are useful.

  • Jonduke

    Very true! I’ll admit 49$ is half of what i’m paying now…

  • Jonduke

    Very true! I’ll admit 49$ is half of what i’m paying now…

  • Anonymous

    As long as they have retentions! 😉

  • Anonymous

    As long as they have retentions! 😉

  • Anonymous

    As long as they have retentions! 😉

  • Anonymous

    As long as they have retentions! 😉

  • Anonymous

    Whatever is in the article and no-matter how nice it sounds, unfortunately it’s only the author’s imagination! Apple is, after all, a company that wants profits, not Wayne Enterprises(:P). I dunno about US, but in Canada, the carriers seem to form a cartel, they never step oJn eachother’s toes with competitive prices (well, maybe wind and mobilicity are an exception).

  • Anonymous

    Whatever is in the article and no-matter how nice it sounds, unfortunately it’s only the author’s imagination! Apple is, after all, a company that wants profits, not Wayne Enterprises(:P). I dunno about US, but in Canada, the carriers seem to form a cartel, they never step oJn eachother’s toes with competitive prices (well, maybe wind and mobilicity are an exception).

  • Anonymous

    Whatever is in the article and no-matter how nice it sounds, unfortunately it’s only the author’s imagination! Apple is, after all, a company that wants profits, not Wayne Enterprises(:P). I dunno about US, but in Canada, the carriers seem to form a cartel, they never step oJn eachother’s toes with competitive prices (well, maybe wind and mobilicity are an exception).

  • Anonymous

    Actually, I’m surprised folks are just suggesting this now. Given Jobs control issues with All Things Apple, I was surprised that Apple didn’t invest in being a carrier for when it first came out with  its Touch and iPhone devices.

    Bypass 3rd Party wireless providers and their heavily discounted phones and demand full price (the true Macolyte is only too happy to pay over the odds) and provide an Apple-only wireless service. It’d probably be bad for the consumer in the long run, but we in Canada are used to that with our wireless providers anyway 

  • Anonymous

    Actually, I’m surprised folks are just suggesting this now. Given Jobs control issues with All Things Apple, I was surprised that Apple didn’t invest in being a carrier for when it first came out with  its Touch and iPhone devices.

    Bypass 3rd Party wireless providers and their heavily discounted phones and demand full price (the true Macolyte is only too happy to pay over the odds) and provide an Apple-only wireless service. It’d probably be bad for the consumer in the long run, but we in Canada are used to that with our wireless providers anyway 

  • Anonymous

    Actually, I’m surprised folks are just suggesting this now. Given Jobs control issues with All Things Apple, I was surprised that Apple didn’t invest in being a carrier for when it first came out with  its Touch and iPhone devices.

    Bypass 3rd Party wireless providers and their heavily discounted phones and demand full price (the true Macolyte is only too happy to pay over the odds) and provide an Apple-only wireless service. It’d probably be bad for the consumer in the long run, but we in Canada are used to that with our wireless providers anyway 

  • Anonymous

    Actually, I’m surprised folks are just suggesting this now. Given Jobs control issues with All Things Apple, I was surprised that Apple didn’t invest in being a carrier for when it first came out with  its Touch and iPhone devices.

    Bypass 3rd Party wireless providers and their heavily discounted phones and demand full price (the true Macolyte is only too happy to pay over the odds) and provide an Apple-only wireless service. It’d probably be bad for the consumer in the long run, but we in Canada are used to that with our wireless providers anyway 

  • Anonymous

    Actually, I’m surprised folks are just suggesting this now. Given Jobs control issues with All Things Apple, I was surprised that Apple didn’t invest in being a carrier for when it first came out with  its Touch and iPhone devices.

    Bypass 3rd Party wireless providers and their heavily discounted phones and demand full price (the true Macolyte is only too happy to pay over the odds) and provide an Apple-only wireless service. It’d probably be bad for the consumer in the long run, but we in Canada are used to that with our wireless providers anyway 

  • Anonymous

    This could be as ground breaking as when Apple introduced the iPhone on it’s terms with AT&T. It would redefine how a carrier is supposed to operate by offering consumers quality service at a reasonable price.

    I think if the tech was here Steve would launch communication satellites and have a truly global phone using the current Apple stores for sales and service and really put traditional carriers under pressure.

  • Anonymous

    This could be as ground breaking as when Apple introduced the iPhone on it’s terms with AT&T. It would redefine how a carrier is supposed to operate by offering consumers quality service at a reasonable price.

    I think if the tech was here Steve would launch communication satellites and have a truly global phone using the current Apple stores for sales and service and really put traditional carriers under pressure.

  • Anonymous

    This could be as ground breaking as when Apple introduced the iPhone on it’s terms with AT&T. It would redefine how a carrier is supposed to operate by offering consumers quality service at a reasonable price.

    I think if the tech was here Steve would launch communication satellites and have a truly global phone using the current Apple stores for sales and service and really put traditional carriers under pressure.

  • Anonymous

    This could be as ground breaking as when Apple introduced the iPhone on it’s terms with AT&T. It would redefine how a carrier is supposed to operate by offering consumers quality service at a reasonable price.

    I think if the tech was here Steve would launch communication satellites and have a truly global phone using the current Apple stores for sales and service and really put traditional carriers under pressure.

  • Anonymous

    Actually, I’m surprised folks are just suggesting this now. Given Jobs control issues with All Things Apple, I was surprised that Apple didn’t invest in being a carrier for when it first came out with  its Touch and iPhone devices.

    Bypass 3rd Party wireless providers and their heavily discounted phones and demand full price (the true Macolyte is only too happy to pay over the odds) and provide an Apple-only wireless service. It’d probably be bad for the consumer in the long run, but we in Canada are used to that with our wireless providers anyway 

  • Anonymous

    This could be as ground breaking as when Apple introduced the iPhone on it’s terms with AT&T. It would redefine how a carrier is supposed to operate by offering consumers quality service at a reasonable price.

    I think if the tech was here Steve would launch communication satellites and have a truly global phone using the current Apple stores for sales and service and really put traditional carriers under pressure.

  • Anonymous

    This could be as ground breaking as when Apple introduced the iPhone on it’s terms with AT&T. It would redefine how a carrier is supposed to operate by offering consumers quality service at a reasonable price.

    I think if the tech was here Steve would launch communication satellites and have a truly global phone using the current Apple stores for sales and service and really put traditional carriers under pressure.

  • Frankie

    Yup! Thanks to retention, I’m paying Fido $63 for unlimited everything (ok the data is 6 gig but I rarely use more than 2, so I call it unlimited). All I had to do was threaten to leave 🙂

  • Frankie

    Yup! Thanks to retention, I’m paying Fido $63 for unlimited everything (ok the data is 6 gig but I rarely use more than 2, so I call it unlimited). All I had to do was threaten to leave 🙂

  • Frankie

    Yup! Thanks to retention, I’m paying Fido $63 for unlimited everything (ok the data is 6 gig but I rarely use more than 2, so I call it unlimited). All I had to do was threaten to leave 🙂

  • Frankie

    Yup! Thanks to retention, I’m paying Fido $63 for unlimited everything (ok the data is 6 gig but I rarely use more than 2, so I call it unlimited). All I had to do was threaten to leave 🙂

  • Frankie

    Yup! Thanks to retention, I’m paying Fido $63 for unlimited everything (ok the data is 6 gig but I rarely use more than 2, so I call it unlimited). All I had to do was threaten to leave 🙂

  • Anonymous

    Though one wonders if Apple owned a data-only service, could they possibly bypass government regulations about foreign ownership of phone services? Then offer a VoIP service on the iPhone…

  • Anonymous

    Though one wonders if Apple owned a data-only service, could they possibly bypass government regulations about foreign ownership of phone services? Then offer a VoIP service on the iPhone…

  • Chris Burke (@chriswtburke)

    Just a few days ago I was thinking to Myself.. “when is apple going to drop companies like Rogers and AT&T and just ceate their own wireless company”.. I’d be all over it, because you know they’d offer quality packages!!

  • Chris Burke (@chriswtburke)

    Just a few days ago I was thinking to Myself.. “when is apple going to drop companies like Rogers and AT&T and just ceate their own wireless company”.. I’d be all over it, because you know they’d offer quality packages!!

  • Chris Burke (@chriswtburke)

    Just a few days ago I was thinking to Myself.. “when is apple going to drop companies like Rogers and AT&T and just ceate their own wireless company”.. I’d be all over it, because you know they’d offer quality packages!!

  • Anonymous

    True enough! I have the six gigs and have gone over once … But thats because I tether at home instead of have home web … Regularly I use about two a month.

  • Anonymous

    True enough! I have the six gigs and have gone over once … But thats because I tether at home instead of have home web … Regularly I use about two a month.

  • Nn

    Physics laws make it not realistic and to operate a satellite over a country, you must have the right to (get the spectrum)

  • Nn

    Physics laws make it not realistic and to operate a satellite over a country, you must have the right to (get the spectrum)

  • Nn

    Physics laws make it not realistic and to operate a satellite over a country, you must have the right to (get the spectrum)

  • Nn

    Physics laws make it not realistic and to operate a satellite over a country, you must have the right to (get the spectrum)

  • Nn

    Physics laws make it not realistic and to operate a satellite over a country, you must have the right to (get the spectrum)

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