Apple executive Eddy Cue sat down with CNN’s Brian Stelter last week for a two-part interview about the new Apple TV. The executive described the fourth-generation device as an “add-on for most people,” since content providers such as ABC, CNN, and WatchESPN still require authenticating with a cable TV subscription.
CNNMoney has now shared a few additional comments Cue made about Apple’s rumoured TV streaming service. Specifically, Cue said that the new Apple TV could support whole cable packages from content providers, but he refused to elaborate much further. He said that Apple wants customers to be “able to buy whatever they want, however they want.”
Apple’s rumoured TV streaming service is expected to deliver a lightweight package of about 25 channels for around $40 per month. The launch is said to be pushed to 2016 following multiple delays in negotiations between Apple and content providers.
The new Apple TV launched last Friday and features Siri, tvOS, and an App Store that allows users to easily find content.