Apple’s Jony Ive Discusses iPhone X and Apple Park in Latest Interview


Apple’s design chief Jony Ive sat down for an interview with Smithsonian Magazine, where he discussed his work on Apple Park and the iPhone X.

Ive appeared on stage at Washington, D.C.’s Hirshhorn Museum with Fast Company’s Rick Tetzeli, who moderated the wide-ranging hour-long talk.

As has been discussed in previous interviews, Ive said it was during the formative stages of his childhood that he discovered a passion for design. As the son of a silversmith who also happened to teach at the local university, Ive was exposed to the basic tenets of art and design.

With his team of about 20 industrial designers, Ive transforms ideas from words to drawings, then to physical prototypes made at Apple’s studio. The process is at first exclusive, Ive said, with only a small group of people working on and communicating about the kernel of an idea. It is only when that first physical mockup is completed that abstract ideas transition into something tangible, making the process much more inclusive.

Even with dozens of groundbreaking designs from iPod to iPhone and Apple Watch under their collective belt, Ive still ponders what his team might have missed along the years. Design is inherently unpredictable, a face that makes the process at once exciting and terrifying.

On the subject of the iPhone X, Ive says its all-glass design and edge-to-edge display is something Apple “aspired to for years.” In comparison, Ive critiqued older iPhone designs saying “it now seems to me a rather disconnected component housed in an enclosure.”

As for Apple’s future, Ive said Apple Park will play a big role in pushing new ideas forward. The design team’s studio will reside on the fourth floor of the central ring structure.

On the topic of late Apple co-founder Steve Jobs, Ive said the tech guru’s impact on the industry will continue as long as the company exists. Though Apple is turning out products developed without Jobs’ watchful eye, the tenets he infused into the company act as a North Star.

Be sure to checkout the full interview from the Smithsonian.


  • Olley

    gosh he looks old…

  • Tim

    Did he discuss the notch and what he was smoking when he decided the UI should embrace it?

  • FragilityG4


  • Kelley M.

    To talk about the design decision as anything other than a pragmatic compromise is insulting to everyone’s intelligence. That’s one thing. You know they’re really drinking the crazy juice when they start asking developers to make functional use of the “ears” rather than just reserving them as a status/info area (with a black background that blends into the notch). It’s arrogance at its worst; a sign that they’ve gotten so big and complacent that they can self rationalize a jarring eye sore as something useful, while referring to the thing as “all screen” and “edge to edge”. They’re being different merely for the sake of it, when there’s no utilitarian value or use for that design choice.

  • FragilityG4

    It’s all for the iconic look. To separate their phone from the rest, that’s why they want the notch embraced. Think of the Made For iPhone logo.