Beyoncé Shows Off Her Apple Watch with Exclusive Gold Link Bracelet [PIC]

First it was fashion designer Karl Lagerfeld, now it’s Beyoncé flaunting an Apple Watch with a custom all-gold link bracelet. The musician’s website shares the image below of her wearing her Apple Watch (which looks worn backwards, but both orientations are available):

Screenshot 2015 04 20 16 20 43

(as for what’s on her head, we’re pretty sure that’s not from Apple)

Apple has an excellent working relationship with ‘Queen Bee’ as back in late 2013, she launched a new album exclusively on iTunes, in a surprise announcement, selling over 823,000 copies in three days.

Most likely she was given the custom Apple Watch by the company, as part of their marketing campaign for the watch. Jimmy Iovine used similar tactics to launch his original Beats headphones, providing free headsets to high profile celebrities, athletes and musicians to gain popularity and status for the brand.

Earlier today, the first Apple Watch preorders saw their status move from ‘processing’ to ‘preparing for shipment’, expected to arrive on Friday.

[via Daring Fireball, MacRumors]


Founder and Editor-in-Chief of Follow me on Twitter, and @iPhoneinCanada, and on Google+.

  • sukisszoze

    Hmm..worn backward?!?..or..put watch on quickly to get a photo of her wearing

  • OliChabot

    you can wear it any orientation you want.

  • iPal

    Why promote products we can’t even buy?!

  • Because the ghost of Jobs said so

  • sukisszoze

    Yes..but she would have to reach over the watch to use the crown? Feel pretty awkward to me…or she did it on purpose to get people talking about it 🙂

  • iPal

    I get the impression that the standard retail versions are not good enough for these celebrities. They won’t wear it unless it’s custom and unique. To me, that’s poor marketing. If anything, have a celebrity wear a sport version and boast how comfortable and light it is. That will make people want one, and probably upgrade to stainless.

  • OliChabot

    Promoting the higher-end versions with celebrities to make the “normal” customer want the standard version of it. Celebrities promote Mercedes everyday with a 200,000$ car, yet it’s to give the brand an impression of great luxury and comfort, so that people will be interrested in the brand itself and the cheaper models instead of the elitist ones.