BlackBerry 10 Launch Event Livestream Starts at 10AM EST, 7AM PST


This morning marks one of the most important events for Research In Motion with the launch of their first two BlackBerry 10 smartphones (which have hardly been kept a secret), which aim to keep up with the iPhone and Android smartphones that have long overtaken its marketshare.

Any comeback by RIM will be dependent upon the quantity and quality of apps available in their BlackBerry World app marketplace (formerly known as App World). CNET has an interesting read on how RIM’s vice president of developer relations, Alec Saunders, has been tirelessly traveling the globe trying to court developers for the BlackBerry 10 platform:

Saunders knew he needed to get the long-ignored BlackBerry developer base excited again. In 48 out of the last 52 weeks, he has been on a plane circling the globe in an effort to drum up interest in every corner. Combine the mileage he and his team of nearly 100 evangelists have logged for RIM, and there would be enough to travel to the moon and back five times over, or 2.5 million miles.

BlackBerry World will have 70,000 apps at launch, which RIM claims is the most apps a mobile platform has had at launch.

RIM announced a couple days ago it would be live streaming its simultaneous launch taking place around the globe, with events in Toronto along with New York, London, Paris, Dubai, Johannesburg, Jakarta and Delhi.

You can check here for the latest event list, which will have the major announcements start at 10AM EST and 7AM PST. Grab a coffee and stay tuned for the show. Do you think RIM is going to make a comeback, or is this another case of too little, too late?


  • mikeymike

    Montreal had its launch too

  • Lee

    It looks impressive actually.

  • Acer12345

    I have an iPhone 4, my contract finally expires this August…tempting to take a look at BB10…I shall wait to see what the costumer reviews say. It look really cools and impressive though.

  • Anthony ?

    The X10 looks nice, but spec wise it’s sort of meh. Weighs the same as the iPhone 4S, slightly larger than the iPhone 5, 16GB only (but has microSD for expansion up to 64GB), 8MP rear camera, 2MP front camera, 1280×768 with 356ppi, 1080p video recording, 10 hours 3G talk time, 13 days standby, dual-core 1.5GHz CPU, 2GB RAM, 1800mAH removable battery, Bluetooth 4, LTE, NFC, GPS, and a pile of pre-installed apps.

    RIM has stepped up their game with the OS, which seems to be a mix of Windows Phone meets Android. App support will be the make or break, and while they’ve improved things since the Playbook days they’re still missing some of the big name non-business apps that many people want for the “play” side of the Work/Play equation. Netflix, Twitter, Instagram, Dropbox, etc aren’t mentioned and if you search BlackBerry World on a Dev Alpha unit even many of the apps they announced today aren’t there yet.

    But, all in all, I’m not sure if this is enough to reverse the decline. It’ll no doubt appeal to the die-hard BlackBerry users who still cling to their Bold or Curve like an NRA member does his rifle, but I don’t see it being enough to convince a significant number of iOS or Android users to move back. Time will tell, but I think all they’ve done is buy themselves some more time. But hey, maybe that’s what they need.