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16GB iPhone 5s to Cost a Whopping $1,169 at Brazil Apple Store

Apple’s debut retail store in Brazil, which is set to open its doors tomorrow at 11am local time in the Rio de Janeiro VillageMall, will sell the contract-free 16GB iPhone 5s for 2,799 reais ($1,169), making it the highest-priced iPhone of all nations listed on Apple’s website, according to Bloomberg. The same is offered by Apple for $649 in the U.S., $719 in Canada and $872 in China. Similarly, 16GB iPad 2 (wifi-only) will sell for $564 in Brazil versus $399 in the US.

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Having lost market share to rivals including Samsung, Apple is now expanding into Latin America starting with Brazil, which marks the 15th country where Apple operates its own stores. “It should be quite an exciting launch for Apple, the country and the region as a whole”, said Neil Mawston, the director of global wireless practice for Strategy Analytics. Brazil is one of the top 10 smartphone markets, with almost 50 million users at the end of 2013, according to Mawston.

Apple may have been better off entering the Brazilian market a few years ago, before the economy began slowing, according to Carlos Thadeu de Freitas, chief economist at Brazil’s National Confederation for Commerce of Goods, Tourism and Services.

“Even though we are at the end of the cycle of strong consumption, it’s still a favorable moment for Apple to open its store,” de Freitas said by phone from Rio. “There is demand for quality, and Apple is quality.”

The report also notes that authorized resellers offering the iPhone 5s in Brazil, have increased their prices by 17% since September on Apple’s website.

“Technology runs through my veins...” | Follow me: @DrUsmanQ usman@iPhoneinCanada.ca

  • Chrome262

    We should all get together and start and import/export business for iphones to Brazil, offer them for 900 plus shipping lol

  • Guest

    “The same is offered by Apple for $649 in the U.S., $719 in Canada and $872 in China.”

    Nope. I try $655 in Canada. You’re converting other currencies to US Dollars for this article, you need to convert Canadian as well.

  • http://www.ryantoyota.com/ Ryan

    “The same is offered by Apple for $649 in the U.S., $719 in Canada and $872 in China.”

    NOPE. I try $655 in Canada. You’re converting other currencies to US Dollars for this article, you need to convert Canadian as well.

  • http://www.iphoneincanada.ca/ Gary

    $719 in Canada. That means it costs $719 in Canada from Apple.ca.

  • http://www.iphoneincanada.ca/ Gary

    DONE!

  • SV650

    Brazil still maintains HUGE import duties, even on electronics. One of the reasons it has been suggested Apple is considering building devices there.

  • Smrt English

    No explanation in the article as to why this is?

  • SV650

    As other have stated, you need to do equivalent exchange for your story to have validity. It would cost me over $709 to purchase an iPhone at an Apple store in the US, not $649. If you are not going to convert the Canadian price to a common currency, then you should leave the other prices in their original currency.

  • http://www.ryantoyota.com/ Ryan

    Yeah, and it costs 2799 Real in Brazil and 5288 Yuan in China, but you’re showing those prices as their equivalency in US dollars.

    If anything, you should either be stating all of the prices in Brazillian Real or all of the prices in Canadian Dollars, since this is a Canadian website.

    An iPhone in Canada costs $719 Canadian Dollars.

    An iPhone in the US costs $712 Canadian Dollars.

    An iPhone in Brazil costs $1286 Canadian Dollars.

    An iPhone in China costs $957 Canadian Dollars.

  • SV650

    You don’t expect investigative reporting on a blog, do you?

  • SV650

    Yup, and by the time it is in the Brazilian consumer’s hands, with shipping & duties, it will cost considerably in excess of 2800 Real.

  • Chrome262

    we claim them as gifts so they won’t have issues. lol