Shaw Launches Comcast X1 TV Platform to Regain Market Share

According to a new report from Reuters, Shaw Communications has launched a long-awaited upgrade television project that it expects will take on Internet-protocol TV offerings from other competitors in the market, specifically TELUS out in Western Canada. 

The new product is called Shaw BlueSky TV, which uses Comcast’s X1 platform and is now available to customers in Calgary. The cable company announced BlueSky, ahead of their upcoming Q1 2017 earnings release. 

Shaw is pitching the new service as a “best-in-class” premium TV product that comes with a voice controlled remote and advanced search functions. In a statement, Shaw CEO Brad Shaw said:

“We are proud to be the first in Canada to pioneer Comcast’s ground-breaking technology and to be their first international partner.”

Shaw will not be the first television provider to turn to Comcast’s X1 platform after abandoning its internal attempts to create an IPTV. The Canadian provider first attempted to create their own IPTV in 2015, taking a $55-million write-down in the process.

In December, Rogers announced a deal with Comcast X1, killing their own IPTV development to go with the American provider’s turn-key solution instead. The move will result up to a $525 million write-down for Rogers, which expects X1 to debut in 2018.

A software engineer with a passion for creation and innovation using technology. To learn more about me, check out my personal website, which contains links to my projects. Email: nick@iphoneincanada.ca

  • sarge

    Regan market share in title….

  • Steve_J_K

    I will not be switching to Blue Sky, it would increase my bill by over $30 a month, since you have to upgrade to their premier package or pay rental fees.

  • Stephan

    So i’m thinking the promotional price of $99/mo for 1 year isn’t a bad deal for this new TV package + their 150 internet. I enter my address to check availability. Good ol’ Shaw then informs me since I’m an existing customer, my promotional offer is actually $172/mo for 1 year. lol.

  • Fed Up and Tired Of IT

    In an age where everything is getting cheaper Shaw actually INCREASES the price of a new product?

    This is one of many things that has me seriously considering cord cutting and dumping my Shaw cable tv forever.

  • RickysCV

    I read the promo material. I have no use for voice command which seems to be the BIG promo point. So I won’t be switching either. Finally have everything with Gateway working pretty well. Much ado about nothing really IMO.