Majority of Canadians Choose Travel Lodging Based on Free WiFi Availability


According to the 2017 Norton Wi-Fi Risk Report, Canadians are still unaware that they’re putting their information at risk when connecting to a public WiFi network. The study notes that Canadians can’t resist access to a strong, free WiFi network, despite the fact that growing public Wi-Fi use is putting thousands of Canadians at risk to cyberattacks.


The report also highlights an interesting fact that “46% of Canadians can’t wait more than a few minutes before logging onto a Wi-Fi network or asking for the password after arriving at a friend’s place, café, hotel or other location”. Furthermore, 84% of Canadian consumers don’t use a Virtual Private Network (VPN) to secure their Wi-Fi connections, even though it’s one of the best ways to protect your information.

Respondents said that accessing a strong Wi-Fi signal was a deciding factor when choosing the following:

Respondents say that access to a strong Wi-Fi signal is a deciding factor when choosing the following:

  • A hotel/holiday/hostel rental (66 per cent, 71 per cent globally)
  • A transport hub for traveling and/or commuting (36 per cent, 46 per cent globally)
  • A place to eat or drink (café, bar, restaurant, etc.) (36 per cent, 43 per cent globally)
  • An airline (32 per cent, 43 per cent globally)

Almost half of Canadians (48 per cent) say the most important reason for having access to strong public Wi-Fi is so they can use Maps, Google Maps or another GPS app to get around.

  • 48 per cent of Gen Z and 29 per cent of Millennials say that most important reason for having access to strong public Wi-Fi is so they can post to a social sharing website such as Instagram, Facebook or Snapchat.
  • For Traditionalists (aged 72+), the most important reason for using public Wi-Fi is so they can use Maps, Google Maps, or another GPS to get around. (48 per cent)

To review the full global report, click here.


  • iverge

    I would never consider a hotel unless they provided FREE wifi.

  • raslucas

    You know, with how Apple encrypts data going through its App Store apps, I question the significance of using a VPN at all unless you are accessing sites in MobileSafari.

    If anything, you are instead exposing your information to one node, which could be sniffing everything.

  • raslucas

    I hate those hotels that do free wifi, and then ENHANCED wifi. I totally understand it, but it’s just so… ya.

  • Paul

    This is just because poor Canadians, including myself, don’t have enough data on their phones to consider hotels by cleanliness, convenience and comfort and not by stupid data…..which must be considered as a utility. It’s like, oh! I will consider this hotel because they have a wash room in the room, not outside.

  • Lydia Walker

    While there are several ways to protect yourself when using a Wi-Fi network, one way beats the rest – using a VPN. The most important thing you can do every time you connect is to use a VPN. A VPN encrypts your Internet connection to secure it and protect your privacy. I never never feel safe on public wifi without Ivacy which is the VPN I even use.

  • Tim

    Most hotel wifi sucks. 75% of the time I’m getting a crappy signal because the access point is at the end of the hallway and four cement barriers away. I never count on hotel wifi

  • Olley

    I don’t think there’s a chain hotel out there offers zero wifi. That’s just unacceptable. Also, when’s the last time you stayed at a fantastic place that has no internet connection, really?