Majority of Canadians Choose Travel Lodging Based on Free WiFi Availability

According to the 2017 Norton Wi-Fi Risk Report, Canadians are still unaware that they’re putting their information at risk when connecting to a public WiFi network. The study notes that Canadians can’t resist access to a strong, free WiFi network, despite the fact that growing public Wi-Fi use is putting thousands of Canadians at risk to cyberattacks.

Graph

The report also highlights an interesting fact that “46% of Canadians can’t wait more than a few minutes before logging onto a Wi-Fi network or asking for the password after arriving at a friend’s place, café, hotel or other location”. Furthermore, 84% of Canadian consumers don’t use a Virtual Private Network (VPN) to secure their Wi-Fi connections, even though it’s one of the best ways to protect your information.

Respondents said that accessing a strong Wi-Fi signal was a deciding factor when choosing the following:

Respondents say that access to a strong Wi-Fi signal is a deciding factor when choosing the following:

  • A hotel/holiday/hostel rental (66 per cent, 71 per cent globally)
  • A transport hub for traveling and/or commuting (36 per cent, 46 per cent globally)
  • A place to eat or drink (café, bar, restaurant, etc.) (36 per cent, 43 per cent globally)
  • An airline (32 per cent, 43 per cent globally)

Almost half of Canadians (48 per cent) say the most important reason for having access to strong public Wi-Fi is so they can use Maps, Google Maps or another GPS app to get around.

  • 48 per cent of Gen Z and 29 per cent of Millennials say that most important reason for having access to strong public Wi-Fi is so they can post to a social sharing website such as Instagram, Facebook or Snapchat.
  • For Traditionalists (aged 72+), the most important reason for using public Wi-Fi is so they can use Maps, Google Maps, or another GPS to get around. (48 per cent)

To review the full global report, click here.

P.S. Help support us and independent media here: Buy us a beer, Buy us a coffee, or use our Amazon link to shop.