According to a blog post from Canada Post CEO Deepak Chopra, the Canadian currier’s online services and app helped users track their online purchases over 425 million times.
Chopra says that approximately 70 percent of those online tracking sessions were started from their smartphone app, which has been downloaded on iOS and Android over 1.5 million times. The iOS version of Canada Post’s app has been ranked in the top 10 free business apps on Apple’s Canadian App Store for the past several years.
The CEO’s post describes how the company ended up creating the iPhone app, detailing the overhaul that took the company into the 21st century. Chopra said:
“We may not be a startup, but we have demonstrated we can innovate like one.”
After Chopra green-lighted a small team of engineers to build the iPhone app, he said the company saw the immediate value of the innovation. The ongoing process of moving from a mail-centric to a parcel-centric model turned the company into the number 1 currier company in Canada.
If you want to read the Chopra’s full story detailing how Canada Post started thinking like a startup, checkout the blog post on The Globe and Mail.