Apple’s CarPlay Drawing Customers to General Motors Showrooms

BN LR137 1211GM J 20151211125616

Early support for Apple’s CarPlay interface into dashboard displays of cars like Sierra pickup truck, is believed to be paying off well for General Motors as some dealers claim that Apple’s in-car software is attracting more customers to the auto maker’s showrooms, The Wall Street Journal reports. Apple’s CarPlay became available on 27 GM models this fall, which is far more than any other auto company, including Honda and Volkswagen, who were also among the early adopters of CarPlay.

“We’ve had people coming in because they’ve heard about it, and once they see it, they really do like it because it mirrors the look and feel of the devices they use,” said Chris Hemmersmeier, chief executive of a chain of Jerry Seiner Dealerships in Salt Lake City, Utah. “It’s helping to close the deal once they see it.”

Other car makers have been more deliberate about the roll out of the software. GM’s chief rival, Toyota Motor Corp., hasn’t committed to installing CarPlay or Android Auto in its vehicles, soldiering on with its own mobile-app software.

According to some company officials, the offering has indeed been well-received by customers. “Customers have been asking for the feature for years and the company plans to expand it to as many more models as soon as possible”, said Phil Abram, executive director of connectivity an infotainment at GM. The company’s U.S. sales surged in October and November due to strong market and demand for sport-utility vehicles, though it is hard to say if there was any direct effect caused by CarPlay.

Gavin McGrath, the general manager of Pat McGrath Chevyland in Cedar Rapids, Iowa, said:

“It certainly has helped us. The biggest thing that it has brought to the retail front is…navigation is going to cost $900 [to] $1,000 [as an option]. Here you have Apple CarPlay, and boom your nav is there. That has already helped us close deals.”

The officials say that Apple’s CarPlay will also affect sales of vehicles that have built-in navigation systems.

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  • Z S

    The auto industry sure has dragged its heels on this one. CarPlay was introduced in, what, iOS 7.1? The auto industry just needs to put out systems that are cross-compatible with Android Auto and CarPlay and be done with it.

  • erth

    vw, mercedes, bmw, honda. they all have this already, not just gm….

  • hub2

    This isn’t a question of which companies are offering it, it’s how many in their fleet have it. And on that front Honda at least (the only one I’ve looked at in the last month) is pathetically behind.