CBC Partners With Twitter Canada to Extend Reach of Rio 2016 Coverage



Today, CBC announced a new partnership with Twitter Canada with the goal of targeting new online audiences using social media.

The Canadian news company will leverage Twitter Amplify to target and engage online audiences through tweets directly from the CBC, which will feature near-live video clips. In doing so, the CBC will be the first ever Canadian company to leverage Twitter Amplify.

“The tool allows near-live Rio video content to reach audiences beyond CBC/Radio-Canada’s immediate network of followers, using ad-supported promoted tweets targeting Canadian users already engaging with the Games but not yet connected to CBC and Radio-Canada’s Olympic Games-dedicated accounts.”

In addition, CBC will be broadcasting more than 1275 hours of coverage on TV and more than 4000 live-streaming hours at and and via CBC and Radio-Canada’s apps for Rio 2016 for iOS and Android devices.


  • Notley Crue

    I don’t plan on watching the Olympics at all as I have better things to watch. Poor planning by CBC.

  • definingsound

    for 2 weeks each 4 years we are able to watch the Olympics – and you have something better in mind? Game of Thrones or something?

  • Petunia Cat

    I cut the cable and the amount of idiotic time wasting fluff and nothing that I don’t have to be exposed to any more is wonderful. The Olympics is high on the list of things I don’t want to know about. But I do use Twitter. ???? I shall have to hope and none of my tweet-chums is an Olympics keener. If so a good time to re-watch my iTunes shows… ????