More than a million customers have added their Chase credit and debit cards to Apple’s mobile payment platform, JP Morgan Chase announced yesterday during an investor conference call (via AppleInsider).
“We were an early participant of Apple Pay,” said Eileen Serra, CEO of Chase Card Services. “We do continue to see good growth in the number of consumers that are provisioning Chase cards in their Apple Pay wallet.”
Serra also drew a quick sketch of the Apple Pay user profile – young and with higher income – but that’s nothing new, since Apple’s mobile payment platform works only with the iPhone 6 and iPhone 6 Plus, and the Apple Watch when it launches in April.
According to data shared by Chase, since Apple Pay’s launch, 31% of card transactions were debit based, while credit took the majority with 69% of purchases. Customers seem to love Apple Pay, as the customer feedback has been mainly positive, Serra said. But that’s only one side of the coin: Apple and banks need to have merchants adopting this mobile payment platform.
Chase throws in further data following Bank of America’s similar adoption numbers revealed in January: roughly 1.1 million cards added to Apple Pay by 800,000 customers.
