Checkout 51 launched for iOS back in late 2012, as a new way for consumers to redeem coupons digitally and acquire cash back from their daily purchases. Nearly one year after launch the Toronto startup quickly amassed 500,000 users and had saved shoppers over $2 million dollars.
Fast forward to today, the company has announced it has been acquired by News America Marketing, a subsidiary of News Corp., owned by Robert Murdoch.
What does this mean for Checkout 51? The company says nothing, as it will remain the same, except the acquisition means more coupon offers will be coming:
So what does this mean for our members? Checkout 51 will remain the same: you’ll keep your current account, history and balance, and will continue to see offers you love each week. Having News America Marketing by our side only means we’ll be in a position to bring you even more offers in the future.
Noah Godfrey, Co-founder and General Manager, Checkout 51, said in a statement “We are thrilled to be joining News America Marketing, a company with a long-standing pedigree of helping consumers stretch their budgets.”
To date, Checkout 51 says they have saved their 4.2 million members $15 million USD.
Click here to download Checkout 51 in the App Store. Back in May, the service expanded to support Quebec.