According to the Citrix Mobile Analytics Report for 2015, Apple’s larger flagship smartphone, the iPhone 6 Plus, has changed the way we use our smartphone, increasing appetite for watching video on the bigger and better screen. The report highlights that Apple fans who own a 5-inch iPhone 6 Plus use twice as much data as those with the 4.7-inch iPhone 6, attributing that extra data demand to a “insatiable hunger for video” for those people with the bigger screen device.
“iPhone 6 Plus subscribers generate the most data volume, double that of an iPhone 6. This increase impacts subscribers when choosing a new device — be careful to select a data plan that matches your super-sized screen.
Clearly the phablet sized iPhone 6 Plus shows data usage patterns more akin to tablet usage. For mobile operators, this increase provides an opportunity to shift subscriber Wi-Fi usage towards mobile networks.”
The global mobile analytics report also points out that the top five games we play on our smartphone all have video, a significant change from 12 months ago when only two of the top five games contained video. The top smartphone games for 2015 according to Citrix are CSR Racing, Diamond Dash, Top Eleven, Hay Day and Subway Surfers.
In addition to the demand for video, the report shows that we increasingly use our smartphones to help us stay fit, with 78% of mobile subscribers using fitness apps, up from 39% in 2013.