Consumer Reports Releases Early iPhone 7 Camera Test Results


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With the iPhone 7 now available in stores, Consumer Reports has taken the device into its labs to test Apple’s claims. The first feature they targeted was the camera, which Apple touted as a key selling point of the latest handsets.

Consumer Reports says it has “found [a] major leap in camera performance from the iPhone 6s models,” although they haven’t tested the phone’s video capabilities – that will be done in the next few days. And the iPhone 7 Plus’ new portrait mode will be available only later this year via a software update.

The first test results of the Consumer Reports aren’t too convincing: The camera update isn’t significant, although they do note that the image quality the iPhone 7 and 7 Plus produce is “admirable”. The most aching point: it didn’t outperform the cameras Apple used with the iPhone 6s and 6s Plus.

One thing, though: The 7 Plus’ 2× still camera (equivalent of a 56 mm lens) did produce sharper images than the 1× lenses on the iPhone 7 and iPhone 6s.

As for the Quad-LED True Tone flash, well, it may sound better than just “True Tone” flash, but it isn’t performing any better, the report suggests, so if you have an iPhone 6s and you had in mind an upgrade because of the camera, you may want to reconsider.

After taking selfies with the new handsets, Consumer Report found that those taken with the 7 Plus’ camera were sharper, so they will look further into this.


  • Quattro

    Hmmm…. So this is what Consumer Reports does these days? Release half-assed reports BEFORE doing a thorough test? That’s a disappointing knock against their, once valued, credibility.

  • Ashley Mann

    Consumers report is not fair. They are only looking at hardware not software. Apple engineers have an incredible skill at developing software that significantly improves the results using the same hardware. Consumer Reports made zero mention of iOS 10 or A10. Dismiss their reporting as garbage. Come on CR.

  • LadeeDa

    They never were fair, where have you been? Many of their reviews have been biased and every time I went with any of their recommendations, I regretted it.

    Any way, we got more proof that the Samsung Galaxy S 7 phone is better than iphone 7 (not a surprise, since Apple ALWAYS lags behind Samsung in terms of camera quality and better pictures.

  • LadeeDa

    It’s not garbage per se. They are correct. There is not much difference between previous versions. Everyone else (who isn’t bias and not hypnotized by the name Apple) has reported the same thing.

  • Quattro

    I don’t respond to people who “like” their own comments 😕

  • Truth