Do You Know How Much Google Pays Apple To Be The Default Search Engine In Safari?


According to a report by Business Insider, Apple earned well over $1 billion from Google in 2011 just by having it as the default search engine in Safari on OS X and iOS. Macquarie analyst Ben Schachter notes that Apple’s decision to shift from Google Maps could eventually lead to moving away from Google as a search engine as well. However, this won’t hurt Google initially, says the analyst, since Google searches on Apple devices resulted in $1.3 billion in gross revenue last year, out of which $1 billion was paid back to Apple.

Detailing Schachter’s statistics from the source:

Deeper look at the financial impact – We know that Apple TAC is accounted for in the TAC line item reported each quarter by Google. For 2011, Google reported ~$1.5bn in total TAC. For modelling purposes, we assume that Apple represented ~66% of this TAC (though we acknowledge that this could be high), or $1bn. At a 75% TAC rate, this means that Google generated ~$1.3bn in gross search revenue through default search placement on Apple devices. In other words, this $1.3bn of search revenue ($335m net search revenue) in 2011 is at risk if Apple moves away from Google. $335m represented ~1% of net search revenue. Notably, mobile/Apple revenue is among its fastest growing revenue drivers.

The analyst does however say that the rate at which iPad appears to be taking over the world, it may overtake PCs in the next 5 years to become the number one way people are searching, which will definitely put Google in trouble.


  • Anonymous

    I’m gonna start using yahoo now 

  • Or Bing

  • Auto Strada



  • Daniel

    I think there will be a massive revolt if Apple removes all Google product from the iDevices.

  • ????Dennis

    Sorry to change the subject guys. Gary are you working on that problem in Flipboard that doesn’t show if the article has comments made to it?

    It’s so annoying to have to “view original web version” to check if comments were made.


  • Nilay Maheta

    I dont think Apple can afford to lose Google as it is primary need now a days, the only way google can be ignored if Bing or yahoo could deliver as expected

  • Fuckgoogle

    Who uses google anyways.

    Use browsers that respect you and your privacy.

    Use browsers like duckduckgo and ghostery.


  • Jcheah31

    ” the rate at which iPad appears to be taking over the world, it may overtake PCs in the next 5 years”

    Lol, seriously?

  • you can already chose whatever default you want, and seriously people don’t even notice what search is in there, they just hit the search window

  • Anonymous

    Did you mean Search engine?