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Apple Readying Entry-Level MacBook Pro Featuring Retina Display for 2018: DigiTimes

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Apple is planning to announce an entry-level MacBook variant as soon as the end of 2018’s second quarter, possibly around the company’s developer conference WWDC 2018.

According to a new report from DigiTimes, Apple is indeed looking to bring back the “affordable” MacBook after having focused on its premium MacBook Pro variants for the past couple of years. Further, according to DigiTimes Research senior analyst Jim Hsiao, shipments for this upcoming MacBook model are expected to reach four million units by the end of 2018.

Apple is sourcing screens from LG Display, with a sharp resolution of 2560 x 1600 pixels. This is much higher than the 1440 x 900 in the current MacBook Air and it’s even sharper than the 12-inch MacBook’s 2304 x 1440. The current MacBook Pro has the same 2560 x 1600-pixel resolution.

These laptops will be assembled by Quanta computers which have reportedly obtained 70 percent of the orders and the rest will be completed by Foxconn Electronics.

According to the report, while Apple has a shipment goal of six million units for the new notebook this year, the actual sale volume might just reach two-thirds of that, as the notebook “has not yet reached a price point that can significantly stimulate its demand.”

As for the price, DigiTimes says to expect it to be “about the same level as that of the existing MacBook Air or slightly higher.” So Apple could be readying a replacement for the Air at $1199 CAD. It’s possible that Apple could keep the Air around, too, and reduce its price, but it’s doubtful given that ultraportable’s dated components and ports.

At the same time, DigiTimes also reports that Apple is also working on the Apple 9.7-inch iPad Pro upgrade and we might see a less expensive refreshed version of the 2017 model. The new iPad is expected to release in the second quarter this year and the new iPad Pro might come in the second half of 2018.

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  • Widohmaker

    Digitimes has an accuracy rate of 0%.

  • winnertakesteve

    Awesome, Apple. Please continue to give us a million low end MacBook variations and no worthwhile upgrade path for existing pro users.

  • Aleks Oniszczak

    But will they have the “courage” to remove the headphone jack and escape key on this one too?

  • FragilityG4

    Man you speak of the headphone jack as if it’s your kidney…..

  • Aleks Oniszczak

    And USB – you can’t even plug an iPhone to charge on a MacBook Pro with the included cable. “It just works”

  • FragilityG4

    The phone comes with a charger.

  • Aleks Oniszczak

    The phone also comes with a headphone jack – on a dongle. How many things do you want to carry around with you?

  • FragilityG4

    Stop whining. The dongle is tiny and can stay on the headphones like it’s part of the cord. Or get wireless. Either way your complaining has become very old and very tired.

  • Aleks Oniszczak

    OK, so this is going to make your head explode: If the headphone dongle is such a great idea, then why does Apple put headphone jacks on every one of their computers and laptops – even the newest ones?

  • FragilityG4

    Size difference was the reason for it on the phones first. For new technologies like haptic and larger batteries etc. they needed space. As soon as people start to warm up to the idea that wireless is the future and effectively stop whining it will see its way on to all devices. It’s an evolution. We might see the same process with the home button but the whining seems to be a lot less. Geez if you have so many issues with Apple just go get an android. “No headphone jack”—cry me a river ???

  • Aleks Oniszczak

    Actually that’s not true. Ever seen the video by YouTuber “Strange Parts”? There’s just a useless piece of plastic where the headphone was going to be and he was able to replace the piece of plastic with a headphone jack on his iPhone 7.

  • FragilityG4

    Never seen it but when have we ever considered YouTube videos to be truth? If they were I guess the Illuminati is responsible for all your dongles!

  • Aleks Oniszczak

    It’s a long video – he clearly shows every step.

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