According to a recent consumer survey of 44,168 people aged 16 to 64 years in South Korea, it appears that even the residents of Samsung’s homeland prefer Apple’s iPhone over Samsung’s Galaxy smartphones, The Telegraph reports. The survey reveals that South Koreans reported a much higher customer satisfaction with Apple iPhones than home-grown Samsung smartphones.
The survey notes that 17% of South Korean consumers reported a problem with their Apple smartphone compared to 31% who had issues with their Samsung phones. Almost 20% reported battery charging as the biggest problem with Samsung Galaxy phones, followed by LCD scratches, image or picture quality and call performance issues. On the other hand, the iPhone users reported problems related to touch and button malfunctions.
Apple is still the most successful foreign manufacturer in South Korea, and other foreign companies including Blackberry, Nokia, Motorola and HTC, have less than one per cent of market share. Two South Korean manufacturers, Pantech and LG, have around 15 per cent each.
Samsung is the most dominant phone manufacturer in its home country, with more than 65 per cent of the overall market share. The company has also had global success in recent years, with Samsung’s global market share growing rapidly to more than 30 per cent, a higher total than Apple’s share.
Despite the apparent popularity, Apple has seen a recent decline in market share in South Korea, going from 23.2% to 3.2% in three years.