Taxi App Hailo to Pull Out of Toronto, Montreal, Exit North America [u]


London-based taxi app Hailo is exiting from North America, due to increased competition from competitors such as Uber and Lyft. Jay Bregman, the company’s co-founder and co-chief executive will also be leaving the company to pursue “entrepreneurial endeavours”, reports the Financial Times:

The three-year-old group, which partners with incumbent taxi services, said it was forced to abandon the US and Canada because it was impossible to be profitable. It will focus instead on expanding into new cities across Europe and Asia, where regulators appear to be more willing to protect the traditional industry.

Despite receiving almost $77 million in venture capital investment, Hailo’s operations will close in Washington, Chicago, Boston plus Canadian cities Toronto and Montreal. One-tenth of their global workforce, or about 20 staff in the US and Canada will most likely be laid off.

Executive Tom Barr said a price war between major competitors is forcing the company out of North America:

“When we moved into North America, we had two entrenched first-mover competitors,” he said. “They are in a price war. It’s not that we aren’t growing there, but the profitability of the market and the type of environment [that other taxi-app companies] are setting up – both on the driver and passenger side – ceased to make sense to us.”

Hailo has taxis in 30 cities and is popular in London, Madrid, Barcelona and Dublin, with over 1.4 million registered users around the globe. Revenues for 2013 were over $100 million, but the battle in the US and Canada remains difficult, despite Hailo partnering with local taxi companies in its approach.


Hailo’s taxi service went live in Toronto back in the fall of 2012. The company’s locations in Toronto and Montreal had also been partnering with Molson Coors the past couple years to give away $1 million in taxi credits during the holidays.

Anyone been using Hailo in Toronto or Montreal? What did you think of the service?

Update: Hailo Toronto could continue as “a licensing deal is in the works”, the company tells TechCrunch:

“Hailo Toronto remains in operation and will continue to provide service to passengers and drivers,” Toronto operation lead Justin Raymond told me. “A licensing deal is in the works.”

“As it stand, the Toronto team definitely wants it to continue, and we’re committed to that,” Raymond said in an interview. “There just need to be some details worked out with the Hailo parent company to keep it alive and make it thrive in Toronto as it has been.”

Update 2: Hailo has again responded to TechCrunch to say the Toronto licensing deal is not happening. Hailo is definitely dead.


  • redrabbit333

    I’ve used Hailo a ton since I moved to Toronto almost 2 years ago. Love the app and it’s convenience. Sad to see that it’s going to be abandoning the city. Haven’t looked into Uber much but isn’t it considerably more expensive since it’s all black cars?

  • miggy_smalls

    Agreed. Best thing about Hailo was that it acted as a dispatcher for regular company taxis. Uber and Lyft recruit drivers who solely do pickups from the apps. I am not sure how the fares work, but I do know they give fare estimates and have surge pricing – as opposed to Hailo who just hails a normal cab with the standard base fare.

  • This is a hotly contested space. The company with the most amount of money might stay. The challenge is the margins and cost of of on boarding drivers or cab companies. The vision of Uber is awesome and they definitely are trying to catch an elephant in the Sky.

  • ModernLife

    I love Hailo in TO. I really hope they continue.

  • Salinger

    I’ve never used Hailo, only Uber so I can’t make an informed comparison, but I can say for certain that Uber is not black cars only.

    There were three choices (4 now that UberX has launched, though that’s definitely not for me). 1) Taxi – Pay the metered fare plus tip (you decide the % when you register and can change it any time) 2) Black car – nice car, usually with bottled water & uniformed, courteous driver and 3) SUV similar to 2 for when you need more space. Plus there is very often coupon codes and promotions to get pretty decent discounts.

    I use the black car service when I go to Pearson. It’s $70 all-in to/from downtown (tax & tip included) which is little more than a cab by the time you add tip. In fact, it’s cheaper than some. It’s a nice little treat and a few minutes to decompress before travelling.

    Is Hailo less than a metered taxi?